Search Engine Optimization, or SEO, has become a necessity for businesses. Today, a majority of web traffic comes through sites like Google, Twitter, and Facebook, and it is safe to say that their algorithms and guidelines can make or break a business.
If you do not appear in search, you do not get found. And if you do not get found, you can kiss your business goodbye.
These high-stakes circumstances led some businesses to develop so-called “black label” or “black hat” SEO tactics.
Black Label Tactics
Black label tactics go against the guidelines that the large search engines have set down. For example, most search engines scan pages for certain keywords, and index them for their relevance to a certain topic.
If a user searches for “chicken masala recipe,” the search engine will scrape the page for that string of text and return pages where that string frequently appears.
So, one black label technique, known as ‘keyword stuffing,’ involves littering a page with strings in order to boost its appearance in the search results.
Sometimes website owners add the relevant string to their website thousands of times in a hidden text box, and sometimes they add pages and pages of irrelevant text to their website (as in the example linked above). Either way, keyword stuffing is an attempt to draw traffic by misrepresenting the site’s contents.
Though this practice may induce a sort of SEO sugar rush, where your page jumps up several pages in the search results for a short period of time, search engines tend to get wise to this kind of activity, and a keyword-stuffed site has a high likelihood of getting banned from search results.
So how do you get your site noticed, while ensuring that everything that you do is above board?
White Label SEO
The SEO experts at Link Graph recognize that white label SEO involves multi-pronged approaches.
Recent developments, like Google’s Accelerated Mobile Pages, the growth AI-enabled web crawlers like Applebot, and voice search like Alexa and Google Home, mean that the context in which people search the web has completely transformed in less than a decade.
An example of white label SEO in this instance might be testing said pages with a tool such as Fetch as Google, then adding dynamic URLs.
Because Google is able to index dynamically-generated content, a website owner is often better off integrating such content into their website, knowing it will meet both the expectations of the users and the needs of the search engine.
On one hand, this proliferation of search techniques has been advantageous for internet users overall: spam sites are more heavily regulated, and there is a higher chance of finding a site that is relevant to their search.
On the other hand, webmasters must now contend with more rules than they did before. White label SEO requires the mastery of several rulebooks, as it were, by webmasters interested in adapting to these news circumstances. What does that adaptation entail?
For a website owner, that probably means partnering with a company with white label SEO expertise, in order to better search results, and thus better business. It may also mean re-development of some aspects of your website, and ditching some old habits and beliefs.
Change is tough, but it can also be rewarding. For anybody with the appetite to seize opportunities, white label SEO offers a path to success.