While new methods to market products or services are coming out constantly, email marketing has stood the test of time. Email marketing has a history that dates back decades and it shows no signs of slowing down.
The effectiveness of email marketing varies from industry to industry, but it has proven to be useful in a number of different areas.
However, not every company or organization does it right. Many companies struggle with email marketing and cannot seem to get the same benefits or open rates as other companies. With that in mind, this article is going to look at a few different tips for improving your email marketing efforts this year.
Ensure Your Email List is High Quality
While having a large email subscriber base and email list is important, we would argue that having a high quality list is more important.
So how can you know or ensure that your list is high quality? Well, this can often involve the use of an email verification and validation service, see here – top 10 bulk email list verification services compared.
These services have proven very useful to email marketers insofar as they analyse each individual email address and make sure its valid. Do this before you send a marketing email to your email list for the first time.
If a large portion of the email addresses on your list are invalid, you’re still paying for the delivery to them and your email marketing campaigns will not be nearly as effective, i.e. the measurement is not as accurate as it could be.
Everything you do within your email marketing campaigns is to achieve a high rate of conversion and so we now look at how that can be achieved.
When people are marketed to, they don’t want to feel like a robot or just another number on your email list. They are unique and want to be treated as such.
Use First Name & Other Personalised Data
Commence your emails with the salutation that includes the first name. This will also show in the email preview panel in the Inbox and it’s a well known strategy to improve the open rate statistic. Using the first name in the subject heading also has a good effect on the open rate.
The more personal an email is, the greater the chance that someone will open it or act on it. Consider where to inject other personalised date to ensure the email content is truly unique to the subscriber (email recipient).
The more targeted the email is the higher the conversion rate. The goal being to to get the clicks off the links within the email. So the wording on the hyperlinks is also very important.
Include Call to Action Links
The overriding goal of email marketing is to get the click of the link or links so to increase traffic to a site .
When your email content includes anchor text on hyperlinks that’s interesting or intriguing, email recipients are more likely to click to find out what all the fuss is about!
An image or two also creates interest and hyperlinked, your email list subscribers will click on the image to find out more. There is a balance of images and text to consider in emails.
Less is more so include an image or two but don’t overdo it. The same goes for button images like: read more, click here etc.
Remember you can create these buttons in HTML and by doing so they show immediately before images are downloaded when you’re looking at your email on a desktop.
Keep Emails Short and Clean
Emails have evolved and are now less in content. Recipients want to know the purpose of the email, how it benefits them so include enough information to prove useful and thus get the click. Remember it’s all about the clicks.
Hopefully this article has been able to help you improve your email marketing in 2019 and beyond.