With the average small business now set to spend around $75,000 this year on digital marketing, the competition out there is stiff. If you’re not on top of what’s happening in digital marketing, you’re going to start off behind in 2019.
The best way to get ahead is to take advantage of the latest HVAC marketing ideas.
Here are three to think about this year.
1. Focus on SEO
When people use a search engine, they’re either looking for a specific service or they’re looking for the answer to a question. If you want to capture both types of searches, you should consider starting a blog. With a blog, you get to write about the most commonly asked issues in your industry while giving your own services as the answer to customer concerns.
With a blog, your SEO can be local. Your HVAC company isn’t likely to be servicing clients 1,000 miles away, so getting clicks from users that far away is a wasted impression. You need to gather lots of local visitors that you then convert into leads.
Generating leads needs to be centered around building a local market and one of the best ways to start is to catch local searches. With a blog, search engines have a chance to find you and match you with local searches. If you want to see some examples, check out this blog.
2. Instagram and Social Media
Instagram is a great tool for building an audience and generating leads online. Not only can social media give you the chance to target your audience with serious accuracy, but you also get to show them what you’re about.
Instagram is especially good for this because you can not only write about your offerings but also show them off. When your audience has the chance to see what you have to offer up close, you have the chance to not only create leads but convert on the spot.
While you might not think your HVAC services lend well to photography, you’d be surprised by what you could get from a few photos.
3. Email Still Works
While most people think that email is as much of a wasteland as traditional snail mail, it’s still an effective marketing force. The number of junk emails in your inbox might turn you off to thinking you can connect with customers, but you’d be wrong.
So long as you’ve collected customer emails on the up and up, you have their consent when it comes to reaching out. When your customers give you their contact information willingly, you’re assured that they want that connection.
Give them something they need with a well-written subject line and tightly crafted content.
Trust Your Own HVAC Marketing Ideas
No one knows your market as you do. If you want to implement the best in HVAC marketing ideas, then learn what works best in your market. When you learn what your customers want and respond to it in your content, you ensure a dependable connection with your customer base.
If you’re looking to branch out into another state, check out our guide for more info.