Would you like to know how you can grow your business, engage and retain your paying customers into the new year and beyond? Here are five proven practices that have worked for thousands of other successful taxi firms.
Only Hire Professional Drivers
The main goal of any taxi service should be to provide the highest quality service possible. Your operators need to be pleasant and friendly. Your vehicles need to be modern and clean. However, top of your list should be a team of professional drivers. These are the front line image of your business and are going to have most contact with your customers. Ideally, your drivers should enjoy meeting and providing a service for the general public, preferably with a love of driving added in for good measure. Encouraging your clients to provide feedback on the quality of their experience will ensure you only keep the best drivers.
Acquire the Best Taxi Business Insurance
There are a wide range of options when it comes to insurance for your taxi service. When purchasing your policy, there are several factors you need to bear in mind. For example, where you keep your vehicles, your annual mileage, additional qualifications, and security are all going to impact on your premiums. A reputable insurance provider such as Acorn Insurance will be able to advise you of your options.
Be Customer Centric
Your customers are the backbone of your business. Without them, you’d have nothing. It therefore makes sense to ensure the experience you provide is the best one possible. Put yourself in their shoes and think what you’d expect when booking a trip via taxi. You’d expect the booking process to be easy, the taxi to arrive on time, the driver to be polite and friendly, the car to be clean, and your arrival prompt. Add affordable prices to the list of requirements, and you’re going to have a very happy customer. If a customer is satisfied with your service, they’re more likely to book your taxi service again and recommend it to other people.
A common complaint among those who use taxi services regularly is the promise that a taxi is going to arrive in just a couple of minutes when in reality it takes much longer. If communication can be improved between operators and drivers, your customers can be kept informed and advised when there is going to be a delay. Problems with traffic are understandable as long as your customers know what is happening.
Market Your Business Efficiently
In today’s technological world, the best way to market your business is online. A huge number of people are going to use their favorite search engine when they want a taxi service. Therefore, it’s going to work in your favor if your business pops up in their search. That doesn’t mean you should forget about promoting your taxi business locally. Speak to local hotel, club and bar owners and see if they’d be interested in making a deal. Have some business cards printed and leave them in these locations.
Concentrate on these 5 proven practices, and you’ll enjoy success.