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Global appeal? Five countries you should think about expanding your business to

world map over person

world map over personWouldn’t it be wonderful if anything in business were as simple as the title of this piece suggests?

Ready to expand internationally? Just click here to find the five best countries to expand to. A one-size-fits-all world domination plan all perfectly wrapped up in a simple guide.

Of course, the reality is that the best country to expand into will be highly nuanced depending on your specific offering, the product or service you supply and the market you serve as well as numerous other variables. It will also depend who you ask, but a definitive answer is available to those willing to dig down to find it.

The World Bank Group’s Doing Business report rates countries to give an indication of where it’s easier for domestic small and medium size firms to do business. There are lessons there for firms seeking to expand into the countries as the report focuses on key areas of interaction between governments and entrepreneurs.

Top 5 Countries

The top five performers in the 2018 report are New Zealand, Singapore, Denmark, the Republic of Korea and Hong Kong SAR, China, with the US ranking 6th. The report itself states there are many other factors that influence firm decisions such as the availability of skilled labour or market size that are not captured within it.

The Doing Business report is one factor Forbes uses in its Best Countries for Business annual listings, which also brings in an array of other data sets, to rank the UK top in 2018, followed, in order, by New Zealand, Netherlands, Sweden and Canada.

Meanwhile US News compiled its Best Countries to Start a Business 2018 list, based on them scoring highest among more than 6,000 business decision-makers in a compilation of the attributes: affordable, bureaucratic, cheap manufacturing costs, connected to the rest of the world, and easy access to capital. Thailand ranked number one, followed by Malaysia, Mexico, Indonesia and Singapore.

Whilst all the different lists could leave you wanting to throw your hands in the air and declare the apparently conflicting information pointless, the good news is, the data starts to become more useful the further down you drill into it and the more you hone in on your own business.

Capterra ranks America as the top country for software companies to consider expanding into. It rightly acknowledges the need to focus in even closer and recognise the variation of markets within states. Every part of every country will hold its own complexities and expensive and time consuming mistakes are easy to make when expanding.

How To Expand Into Another Market

There is a need, perhaps, to trust in the abilities you had in the original start-up of your business to identify where a market exists and then seek out professional advice regarding how to expand into that market. Foothold America, for example, offers insight into whether creating a subsidiary is the way to go in a US expansion.

You’ll need to consider trade barriers, proximity, culture, currency and similarities between your target and current market. There is a school of thought that focusing expansion on a market similar to that where you are already established will ease the process.

Learning from those who have already paved the way is also a useful tactic. Top export partners for UK business are, according to the BBC: America, Germany, France, Netherlands, Ireland.

So that promised definitive answer on the five countries you should think about expanding your business to? The bad news is – the answer won’t come to you in the form of a downloadable list from this or any other article. The good news is – it is available to you and only you through close interrogation of your own figures and unique knowledge of your market and business, in tandem with research into sector-specific growth nations.

Management

4 Ways to Encourage Healthy Eating in the Workplace

food

foodA healthier workforce is a more engaged and productive one. A lot of people overlook the impact eating habits can have on cognitive functions, mood, and concentration. But by making a few adjustments to your workplace and company culture, you could help your employees make healthier food choices.

Here are a few simple ways you could encourage healthy eating in the workplace.

Use Snack Services

There are plenty of snack services out there that will allow you to provide snacks to your employees for cheap. They allow you to buy various snacks in bulk so you can save on total costs. They’re also a great way to show that you actually care about your employees’ wellbeing.

However, not all of them are created equal and some might be healthier than others. While an office snack service like Naturebox will be focused mainly on providing healthy office snacks like dried fruits, nuts, and low-calorie options, others won’t have as wide a selection and will offer your usual run-of-the-mill snacks with a few “healthy” options. If you want to know more about snack services and which one would be best for you, Bevi has a great article about them. Bevi also supplies beverages for the office, including water dispensers.

Incentivize your Employees

There are plenty of ways you could make things easier for your employees and incentivize healthy eating. Some companies, for instance, will have free fruit around the office or will allow their employees to have access to mineral water. If you have vending machines, make sure that you stock them up with healthy foods as well as the usual snacks. And make sure that healthy options are much cheaper as well.

Do not Neglect Break Time

You have to institute a culture in your business where your employees feel free to enjoy a full lunch break and sufficient screen break time as well. This will encourage healthy eating habits and reduce stress as well. Make sure that they don’t eat at their desk and consider giving flexible break hours so they can get out and stretch their legs. A lunch hour should be long enough to let them go out and enjoy a healthy meal if they want to. Enjoying fresh air will also leave them invigorated for the second half of the day.

Make Sure that it’s a Clear Part of your Company Culture

If you want your employees to truly dedicate themselves to healthy eating, it has to be part of your company’s mission and put down in writing. Make sure that your commitment to healthy eating and overall health is part of the staff handbook. You should also make it clear to your staff that your mission will translate into actual policy. Let them know that healthy eating options will be subsidized or completely free of charge. Also, make sure that you consider adopting a corporate food plan if you have a cafeteria.

Conclusion

Making sure that your employees adopt healthy eating habits is not only an investment in their well-being but in your business as well. If you want to enjoy a happier and healthier workforce that will run on all cylinders, make sure to make healthy eating a must in your workplace.

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Management

How to Make Money from Home as a Freelance Writer

self publish a book

how to overcome writer's blockIf you have ever considered becoming a freelance writer your first and biggest question is probably “how do I begin making money as a freelance writer”? Knowing where and how to look for jobs is the first step in your freelance writing career.

There are plenty of ways to get paid but in this article, we give you 5 of the best methods for getting work as a beginner freelance writer.

Enter Writing Contests

Writing contests are a great option for freelance writers of any experience level because they do not differentiate between beginner writers and established professionals. Winning of these would be a great achievement for any resume and are sure to spruce up portfolios.

There are many competitions open to the public so do your research and see what opportunities are available to you. Prizes range from small cash payments to publications of your written works. Many of these competitions are free to enter so take the opportunity and submit your works today.

Job Boards

There are many ways for freelancers to make money online, you can find out more here. However, a common beginning point for freelance writers looking to get their first clients is to pitch for jobs on job boards. It is as simple as registering for an account and filling out applications or bidding on jobs. There are a ton of wiring jobs available on these boards and the clients are looking for people with a base level writing ability and a strong work ethic.

Start a Blog

Every writer needs a blog and these days bloggers are monetizing their blog through affiliate marketing. Running a blog can benefit you as a writer in many ways including contributing to your portfolio, creating lead generation, build up your credibility and give you confidence as a writer. Your blog will help you develop your style and target audience. The goal to successfully monetizing your blog is to pick a successful niche and developing a strong social media presence.

Guest Post

As a writer you should be following and supporting other bloggers and their sites. Consider pitching a guest post to your favorite authors. Most blogs accept guest posts and a lot of them are willing to pay for quality content from their guests. Before you send your pitch make sure you take the time to research the blog extensively. What is the style of writing? What is the niche? Develop a pitch that fits in nicely with site you are hoping to guest post for.

Self-Publish your Own Books

Amazon Direct Publishing has made it easy for writers of all experience levels to self-publish paperbacks and ebooks. The best part is that it is free to publish through KDP. Al you have to do is upload your book and wait for people to start purchasing it. Write about your book in your blog and post it all over your social media accounts to help gain some traffic and awareness. With KDP you can earn up to 70% in royalties, keep control of the rights, set your own prices and make changes to the book at any time.

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Management

4 Tools That Will Help You Keep Focus in Meetings

stress ball

stress ball

Keeping everybody focused on any kind of meeting can be quite a challenge. People are easily distracted and they get bored, especially in long meetings that drone on. However, there are some tools that can help keep focus during a meeting.

Did you know that whiteboards are a critical part of meetings nowadays? It’s one of the focus tools we will look at today.

Visuals

One big help when it comes to the meeting is anything visual. There is a reason why people use tools like PowerPoint, graphs, images, and other types of visuals in meetings – because they help keep focus much better than words alone.

Have you ever been in a meeting, or maybe listening to a school presentation, where a person drones on? It can get boring if a person relies solely on words to get a point across. It can become boring and hard to focus on.

However, when you add snazzy visuals and colorful graphs into the mix, it helps to catch the eyes of those watching and listening. It also helps provide a minor break from word-only presentations that are hard to focus on.

Visuals always help with presentations, not to mention that they are great for getting across points and hammering them home, points out that words alone have trouble getting across.

Recording Device

One of the tools that can be used to help keep focus in meetings is a recording device of sorts. This could be anything; as long as it allows you to record a meeting, it should work fine. This could be an old-school tape recorder, a phone, tablet, or anything else that can record voice.

The point here is that during meetings, people often try and jot down notes and write down what the speaker is saying.

However, this actually distracts from the task at hand, because when people are writing notes, they are n’t listening or taking in additional information. It is actually pretty hard to take a new point in when you are also writing the last point down.

Therefore, a recording device to record all things said in a meeting can come in handy.

Instead of having people write down notes and lightning speed and not absorb information; people can actually listen to what is being said. Then, instead of referring to notes for reference, they can simply listen to the recording.

Stress Ball

This might seem like an odd tool when it comes to helping people keep focus in meetings, but it does work. Some people probably wouldn’t qualify stress balls as being tools, but in reality, they are.

Stress balls are those little softballs which people have in their hands and squeeze to relieve stress. They might be stress relief tools, but this is exactly why they can help people focus.

People don’t listen well when they are stressed out, and a stress ball helps to combat this. Furthermore, many people have to be doing something with their hands, which is why they invented those fidget spinners that were a big deal last year. It’s hard to focus on a meeting when you are constantly looking for something for your hands to do.

A stress ball in your hands can solve both of these problems quite adequately. Make sure you don’t get a noisy one, or else everybody else in the meeting room will not be happy with you.

Whiteboard

When it comes down to it, one of the most useful tools to help keep people focused during a meeting is undoubtedly the whiteboard. This has to do with our first point – that visuals help to keep attention.

Whiteboards are pretty big, they have great contrast between the surface and the colored markers, and they allow for great organization.

Whoever is leading the meeting can use various colors of markers to jot down the most important ideas, which are easy for everybody to see.

Whiteboards are also highly portable, so they can be moved from one meeting room to another. If you did not already know, whiteboards are becoming a staple of every meeting room and classroom out there today.

Conclusion

These 4 items or tools that we have discussed here today are fantastic for helping you and others keep their focus during meetings. It can be hard to keep focus, especially in a long meeting and in a room full of people. Hopefully, you can put these items to good use to increase focus and productivity.

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