When you are starting a business, you need website that showcases everything you are about. Your website is like a shop window, and you want potential clients to like what they see. It is how you communicate your brand to the world. To make your business website stand out, there are some core details that are a must. This guide gives you some tips on what every business website needs.
1. Clear Message
When people land on your website, it should be instantly clear what it is your business does. For example, you might have a tagline on your header with a short sentence that sums up your business. Use relevant images to do with your industry, and make it as specific as possible. Visitors make decisions almost instantly when viewing a webpage, so you only get one chance to get it right.
2. Contact Details
This might seem obvious, but you want it to be as easy as possible for your visitors to be able to contact you. Display your phone number and business address clearly on your website, and clearly display an email address or contact form. This not only makes contacting you quick and simple, but it gives people trust that your business is legitimate.
3. Good Design
Your website is a reflection of your business, so you want a good quality design that is easy for your visitors to use. Use a grid layout to keep your content looking neat, and keep things uncluttered. Another key factor in any good website is its ease of navigation. Your visitors want to be able to find what they are looking for quickly, so have clear menus and navigation buttons.
4. SEO Friendly
If you want your business website to rank in Search Engine Result Pages also abbreviated to just SERPs, then you need to make your content good quality, and make sure it has keywords that are to do with your business niche. When people type in a keyword that is relevant to your business, you want your pages to come up high on the list, and that happens when a search engine recognizes matching words and phrases from your website.
Other ways to make your website SEO friendly is to post fresh content regularly, so adding a blog to your business pages is a great idea. As your website grows larger, it gains more authority and will rank more highly.
Having some customer testimonials on your website is a good way to convince visitors to use your business. Seeing that others are happy with your services helps to build trust. To get your first testimonials, it is a good idea to contact previous clients to ask them what they thought of your business, and whether you can use their answers on your website.
An effective business website can make all the difference for bringing in clients, so it is essential that you get the details right. Make your website an online hub for your business, where you can show your work and communicate with clients, and you will see your business grow and thrive.