Yet many business owners don’t recognize the power of a humble blog. Instead, they assume it’s hard work to set one up and that the results don’t justify the time or effort. But this is a huge mistake!
A business blog can help you build your brand and establish your business as a leader. More importantly, it can do this before your business has even started.
In this article, we are going to look at why you need to start a business blog before you open your doors. We will also cover the best way to do this without expending too much time and energy.
Building a Brand
Blogging is an important brand-building strategy. Businesses are faceless entities. You might have a slogan or logo, but customers and clients don’t know much about you unless they have a personal relationship with you.
Blog to Connect
Blogging is a way to forge a connection with people. Readers will get some insights into who you are as a person, your viewpoints, how knowledgeable you are, and depending on what you write, whether you have a sense of humor.
Businesses can use a blog to build a brand and develop a more well-rounded public persona. If you start your blog before you start your business, it allows you to build some momentum. Potential clients can get to know you and your business.
If they like what they see, it might encourage them to use your services or buy from you when you are open for business.
Wouldn’t it be fantastic if you had a steady stream of advance orders before you even opened your doors? Building a brand and generating some buzz is the best way to do this.
A blog is an important part of this strategy. It can take time to build a blog following, which is why it is essential that you start your blog well before the business is ready to go “live”. If you are ready to get started on your blog, this site can give you more in-depth information, but we are going to cover the basics below.
Creating a Blog
When choosing a domain name, think ahead. The blog needs to be aligned with your business, so avoid going with a free blog hosting company, as it looks unprofessional. Instead, buy a domain and pick a name that fits your business. When you eventually get a business website set up, you can link the two together.
Put time and effort into producing content that fits your brand. For example, if your business will involve selling legal services to individuals and businesses, write about areas of the law your clients might be interested in.
Include news on recent legal cases and legal precedents. The aim is to establish your expertise and provide a useful resource for clients.
Writing is not everyone’s area of expertise. That’s OK. If you would rather concentrate on other areas, hire a freelancer to produce your content.
Give them topics to work with and let them produce content. However, make sure you hire a good quality writer, as poor content will negatively affect your brand.
Promote Your Blog Via Social Media
When you have a blog set up, start promoting the blog posts via social media. This is an excellent way to generate traffic and start a conversation with people who are interested in what you have to say.
Spend time building a brand before your business is ready to serve customers. It could help you snag a few customers in advance and ensure the business’s cash flow remains healthy in those tricky early days.