Most reputable businesses understand the need to have some sort of web presence. They understand the value of creating good web content and have even gotten to the point where they see the need of designing websites that are responsive. Still, the importance of selecting reliable web hosting is lost on many businesses.
What many fail to grasp is the fact that haphazardly selecting a web host can negatively impact their website’s ability to remain accessible and safe at all times. While every business has a budget, choosing a web host simply because it’s the cheapest is all but guaranteeing disastrous results.
What Happens If You Make the Wrong Hosting Choice?
Loss of Revenue
As a business owner, you want to make the largest amount of money that you can. It’s foolish to think that web hosting will not impact your bottom line. There are a lot of very sad things that can happen if you don’t select the right hosting company for your needs.
One thing you’re going to notice right away is loss of revenue. When your site is down, customers are not able to buy from you, learn about your products, or read about your services. If your site is down when a customer needs to purchase what you sell, they will likely go to your competitor who sells the exact same thing.
Even the big boys are not immune to this. Amazon had an outage of just 40 minutes a couple of years ago. In less than the span of one hour they lost $5 million.
While it’s unlikely that you’re going to lose that much from a 40 minute outage, you’re going to lose revenue. You’re also going to lose the respect of your customers. Sometimes that hit to your business’s reputation can do more damage in the long term than losing revenue can in the short term.
SEO Ranking Negatively Affected
The entire reason why you’re doing content marketing is to improve your ranking on search engines, thereby improving the likelihood that customers are going to find you. If you choose the wrong hosting provider and your site is constantly down when search engines are trying to visit you, your ranking is going to be negatively affected. Additionally, if your website is slow, your rankings might be hurt.
How to Make of the Right Choice
Reliability – It is critical that you are able to select a hosting company that provides consistent, reliable, safe, and accessible service year round. To do this, you need to have a good grasp of the different hosting options that are available. These include:
- Virtual private server
- Managed web hosting
Making an educated decision will allow you to choose the best options for your needs.
Image from Hosting Canada
Customer Service – You want a provider that gives you unparalleled customer support. Many promise 24 hour a day seven days a week support. But this is no guarantee that the service you will receive is knowledgeable or fast. We recommend testing the response of the customer support staff before signing any long-term contract.
Uptime Track Record – Learn about the host’s uptime track record. The provider you choose should be able to ensure maximum uptime. It’s impossible for a web host to promise you 100 percent uptime because time and unforeseen occurrences happen. However, they should be able to offer at minimum 99 percent uptime on average. This is one area where you should do your due diligence and gather data. Sites like Hosting Canada are a great resource for learning about the uptime track record of many of the most popular hosting companies.
Ability to Scale – When your business grows, your website will likely get more traffic. Your web hosting provider should be able to grow with your business and accommodate your increased traffic.
Ideally, you want to find a good hosting relationship that will last for the life of your business. Trying to find a new hosting company to host and establish a website is a frustration. Instead of constantly trying to find the next best thing, you want to find a host that’s going to be good for the long haul.