The concept of B2B commerce can often represent somewhat of a dry term. Most professionals associate such transactions with ROI, exposure, financial reporting, and regulatory compliance.
While there is no doubt that all of these parameters are very important, we forget one of the most critical factors associated with success during any transaction: a targeted and user-friendly experience.
No longer are B2B sales concerned with the “broader strokes” alone. They now require finesse that is difficult to achieve when employing traditional (and outdated) methods.
Let us look at this equation from both sides of the proverbial coin to fully appreciate why customization is king.
The Perspective of the Client
Any sales transaction should begin and end with the client. The B2B community is certainly no different. Interestingly, one of the most pivotal factors associated with closing a deal involves the perceived rapport between both parties.
How does this translate into the digital world of e-commerce? Dynamic and targeted solutions will provide personalized and targeted results. Some of the hallmarks of a superior hosting platform include:
- Higher levels of client retention.
- Customised navigation capabilities.
- More than 100 different payment gateways.
- A focus upon the organic experience of every customer.
Clients who feel their needs are being proactively catered to are much more likely to commit to a large purchase. This is one of the best ways to establish trust within the digital domain.
In-House Clarity and Efficiency
It is just as essential to take into account how the seller leverages the power of a B2, B eCommerce platform, . Of course, not all are created equally, and some of the best on the market can offer agile solutions within seconds. They should also be able to adapt to the decidedly frenetic world of business-to-business transactions. This includes potentialities such as larger orders, bulk shipments, and around-the-clock responsiveness.
In the same respect, the seller needs to provide the buyer with numerous ways to track orders and invoices. This demonstrates two desirable qualities:
- The seller is making it a point to accommodate the buyer’s needs.
- The buyer can remain confident that he or she is in good hands in case of a question or an issue.
The second benefit is pivotal, as it will be able to foster brand loyalty over time, increasing the chances of additional purchases.
It just so happens that Shopify Plus has gone to great lengths to provide these and many other B2B tools. As the platforms are scalable and there are numerous pricing plans, many SMEs have recently migrated to these solutions.
The online B2B sales community is growing at a breakneck pace. Organizations hoping to remain ahead of the digital curve should be satisfied with the best e-commerce platforms. In this respect, there are few points for second place.