We live in a time completely dominated by technology. You can’t go anywhere in the world without seeing some sort of device, whether it be a television, tablet, or just a cellphone.
We all like to complain now and then about this new reality, reminiscing on the old days, when we could have a conversation without a phone buzzing in the background. However, without this useful tech, life would be a lot harder to deal with, especially in the world of business.
Whether you admit it or not, the way things were done in the old days just wasn’t efficient, and it cost time no entrepreneur can afford to lose. Here are eight ways technology boosts productivity in business.
Outsource To Skilled Professionals
The term outsourcing has been around for decades, but it’s only recently that it’s been possible and simple for businesses of every shape and size. After all, in the old days, you couldn’t just search the internet and check out reviews to find an accountant that suits you.
No matter the size of your company, there are some tasks your employees can’t or shouldn’t need to do themselves. These are particularly skilled jobs or non-core activities. Hiring a skilled freelancer or agency ensures this work gets done, but requires little from you or your team, thus saving time.
Work From Almost Anywhere
Before the invention of modern day cell phones and cloud storage software, work for your business generally had to be done at the office. After all, this was where all of the documents and data were kept and was also where customers, clients, and employees knew to reach you.
Thankfully, these days, you do have this technology available, so you can be accessed no matter where you are in the world. This means that you can work from home, which has been shown to improve the work-life balance of employers and employees alike, enhancing productivity in both.
Collaboration In The Workplace
While cloud storage software allows you to work from home, it’s benefits don’t end there. It also allows employees to collaborate in the workplace by giving everyone who needs it access to important information. This collaboration is further boosted with the use of email and instant messaging, by letting staff speak to one and ask questions another easily.
Without these tools, your team may find it difficult to talk to one another, which would slow down projects and inevitably lead to a less productive company overall.
Minimize Delays In Projects
With so many hats to wear each day, many entrepreneurs find it difficult to keep track of all of their projects and ensure that they’re moving at a reasonable pace.
The simple remedy to this problem is online time tracking technology. This allows you to see how long you and your employees are taking to complete certain tasks, which will ultimately show you which members of staff aren’t meeting their goals. Once you know that there is a problem, you can bring it up with individuals and try to come up with a solution, thus minimizing any costly delays.
Improve Your Customer Service
Without your customers, your business would be nowhere, which is why it’s so important that you take proper care of them. Unfortunately, with lengthy phone calls and repetitive questions, customer service has long been the bane of entrepreneurs’ existence.
Thankfully, these days, you can create FAQ pages and chatbots to take the pressure off you and your team. Sales management and CRM solutions, like those from Copper, are also a huge benefit. By giving your sales team easy access to customer information, it reduces the time they spend looking for it.
Automate Any Repetitive Processes
Every business has tedious tasks that need completing on a regular basis. These include posting on social media pages, paying bills and invoices, responding to emails, and so much more. While these tasks certainly need completing, they don’t necessarily need to be dealt with by you or your team.
In fact, even attempting this work can lead to boredom, which results in a lack of productivity. Instead, you can now use automotive technology to handle these jobs. This makes workdays less monotonous and more enjoyable and also saves time and money.
Focused And Specialized Marketing
Old school marketing was all about paying thousands on television commercials, posting ads in the local newspaper, and handing out flyers to everyone you see hoping that they’ll find your target market and attract customers. While this works to some degree, it’s almost impossible to measure your return on investment, which can lead to wasted time and money.
Thankfully, modern marketing strategies are a lot different. With personalized marketing, you use data found online to target exactly the right people, creating a more productive and efficient process.
Prevent Damaging Cyber Attacks
With businesses counting on technology to get them through the day, it’s no surprise that, when this tech stops working, it can cause disaster, leading to a major loss in productivity, and sometimes even a complete stop.
While there are times that you can’t prevent this, there is also a lot that you can do, especially when cybercriminals are involved. These individuals like to target small businesses especially, which is why you need to be prepared. By investing in proper cybersecurity, you can help to keep your data and devices safe, reducing downtime and costs.
As great as the old days supposedly were, there’s no denying that today’s technology is superior and makes life and business run a lot smoother.
Without it, you’d face major delays, downtime, and unexpected costs, all of which would damage your productivity and harm your company as a whole. If you’re yet to embrace the technological era, then now really is your time to start. You don’t need to go all in at first, but holding out completely will leave you behind your competition, which could affect sales.
There are hundreds, if not thousands of ways technology can improve your business, so start by investing small and see where it takes you.