If you want to make sure that your business pops online and attracts a massive audience visual content is key.
Using visual content, you can make your business more attractive, more immersive and far more interesting for customers who have countless sites they could browse if they choose to click off yours.
Visual Content Types
Surveys show that using visual content will boost the chances of getting your content shared across social media.
Visual content types include:
- Live footage
All these options could be incredibly beneficial to you and this could be the key to gaining ground on that shared business dream – going viral. But just how important is visual content for the success of your business and how does it even work? Let’s look at social media.
Visual Marketing in Social Media
Well, regarding social media over eighty percent of marketers now use visual content through social media promotion.
Over sixty percent of this content included video media. As well as this more than fifty percent of B2B promoters put using visual content as a top priority.
So, if most marketers are using this tool why aren’t you? Ultimately, visual marketing can help you tick a number of boxes for a successful marketing campaign. This includes:
- Creating content that is effective
- Building content that engages an audience
- Creating content that will help you rank
Using Visual Content Effectively
When you build visual content into your business marketing strategy, you need to make sure that it is designed to provide customer conversions. As such, you have to make sure that the content is compelling and provides the level of value that customers expect and want to see. You can do this in a variety of ways.
When creating visual content make sure that you are thinking about the value proposition. You need to make sure that you consider what the content will provide to the customer viewing it. Ultimately, you need the visual content to directly or indirectly convince them that your business is offering the solution that they need.
For more complex or niche products, visual content is the key to helping customers understand what the product or service is and why they might need it. They say a picture is worth a thousand words.
A customer is far more likely to understand your product from an image compared to an article that is purely text.
Video, in particular, can be useful. In text form, an idea or concept can take hundreds of words to fully explain, and a user may not bother to read this. That will result in lower conversions. With a video, customers simply have to click play, and the product is fully explained in minutes.
Of course, to do this effectively, you need to make sure that you know what aspect of your product or service needs to be visually expressed.
Remember, some parts of your service may be best left for a written explanation.
Is your product aesthetically appealing? If so, then it’s worth thinking about how to best showcase this through visual content.
A live video might be the best possibility. Different categories could also impact how you choose to use visual content as well. For instance, you might want to think about showcasing a product that is used by general consumers in a real-world setting.
Is the concept of your business easy to understand? If so, it’s possible that an image could be a simple, straight forward option to immediately showcase what your product is and why a customer should want it. Particularly if one of the main aspects of the product is an aesthetic appeal as will be the case with a piece of furniture or, an item of clothing.
Creating Different Levels Of Visual Content Marketing
If you don’t focus on how to structure your visual content marketing, you won’t see any impact all. You need to think about how the content connects together and fits inside your overall campaign.
How Content Connects Together
There are some pieces that you will want all your customers to see. This could give an overall idea of your service or product or even your brand in general.
Further down the marketing chain there might be unique pieces of visual content, specifically for certain types of customers. You can lead customers through different levels by connecting videos or images together and provide those who need further context for a product the visual content they desire.
Careful With The Close
Do make sure that you are thinking carefully about how to close the sale. Remember, this type of marketing is not about a direct pitch.
Instead, you must provide users with the information they need so they feel that they are making their own decision to buy your product or use your service. To do this, you need to take an indirect approach and avoid the sales pitch that has been hidden but that customers can still detect.
Using visual content, you can showcase key information about your brand, a product or service, providing more detailed context in an easy to digest format. When you accomplish this the right way, you’ll find there’s no need for a typical CTA.
Business Boring Users To Death?
There’s a lot of reasons why customers click away from a site, but one of the main possibilities is that they simply aren’t interested enough with what’s on offer. This might be more to do with your sector or business rather than the marketing itself.
Place Visual Content First
Multimedia visual content is a great way to immediately capture a users interest or activate their imagination and make sure they stay to check out the products. Remember, visual content can highlight key examples of what’s on offer which can make even the most mundane products and promotions more compelling.
You can use visual content as an opening play. If you know you have a boring business concept putting visual content first can get customers to continue down and find out more about your business. Particularly if you keep hitting them with interesting visual media in a range of different formats.
We hope you see now how visual content can work for your business and lead to fantastic levels of fresh conversions online.