The growth of any business in the present times is largely influenced by its social media presence. While there is no restriction as to how many social media platforms you can join, you have to act smart to stay on top of your competition. Joining social media might be free, but maintaining your brand and followers, isn’t as free as you might think. After all, you have to place in some effort, which by the way is quite expensive if converted into monetary value. But then you can’t have an active in platform life without an audience.
That’s why one of the primary tasks any social media marketing expert should indulge in is increasing their followers’ base on a daily basis.
Sounds simple? Well, it isn’t! But You can get better if:
Understand Your Target Audience
This is probably one of your major tasks as a social media specialist; understanding your audience. Who are they? What’s their age group? How do they tend to behave? Which platform do they use? This and much more will come in handy during content creation. You will know how to communicate with them and in a way that will get them wooed.
Remember the old saying “out of sight, out of mind”, well, it applies in social media as well. When you cease interacting with your audience, they tend to get their urges and needs addressed from elsewhere. And there is a good chance that this “somewhere” is your greatest competitor. Ensure you’re available around the clock to answer concerns and take part in constructive conversations. It creates some sort of connection with the audience, which they will find hard breaking-off from.
Also, chances are that if they like the way you treat them, they’re likely to bring more of their friends on board.
Use Popular Hashtags
Every social media platform has its set of famous Hashtags. Be quite selective about these and only use those ones that are relevant to your line of work. For instance, a hashtag that would do better in tech-related products, wouldn’t necessarily do the same with beauty products. It’s easy for thousands of individuals searching out for those words on a daily basis to locate your page. They will definitely follow you if they like what they see. You can also gain from social signals and you get to incorporate SocialProof.xyz in your day to day strategies.
Collaborate with Other Pages
Being and remaining relevant in any social media platform means you do whatever it takes to get noticed. Begin by following individuals in your line of business and get to like their pages as well. Concentrate on building a positive relationship that will allow you to tag them in some of your posts. Remember not to be too impulsive, but rather share posts that you know they will find useful. This is one of the surest ways to ensure more people get to view your content, which increases the chance of them ending up following you.
Take this as a strategy of penetrating the market. You can, for instance, run a paid promotion whereby you’ll be encouraging people to comment or like your content. You can even ask them to nominate one another for an ultimate price. Use this to your advantage to gain more followers.
These tactics might seem obvious and small, but there is no doubt of how much they can bring to the table. Why not try them out?