The good news is, even if your site isn’t considered user friendly now, there are steps you can take to change this. Keep reading to find out how to create a more user-friendly website. This will be good for you and your customers.
1. Be Sure Your Website is Responsive
With more than 60 percent of all online searches coming from a mobile device, you need a mobile-friendly website. Responsive websites provide every one of your visitors with a seamless online experience, regardless of what they are using to view your website. The good news is, there are now a wide array of services providers to help you create a mobile friendly website if you don’t already have one.
2. Make it Easy for Customers to Contact You
It’s absolutely imperative that visitors to your website be able to easily and quickly find information on how to contact you. Not only does this information need to be easy to find and clear, you may also need to utilize a third-party service provider. Give your employees access to a help desk where they can answer customer questions quickly and easily.
Another option is to utilize a live chat feature. This will allow customers to instantly contact someone and have their questions and concerns addressed.
3. Put Your Logo in the Top Left Corner of the Website
When creating your website, it is absolutely essential to have your logo present on it. Studies and research have shown that the best place to put this logo is in the top left-hand corner because this is where a visitor is most likely to look first.
If you have not put your logo on your website, then you are missing prime branding real estate. You may also be confusing your visitors, which is never a good thing.
4. Make Your Content Easy to Skim
There’s no question that you need content on your website. However, don’t get overly wordy. There are few people who are going to read everything word for word.
One of the best ways to present written information to your website visitors is by using bulleted lists, subheadings and other methods to break up the content. Making it easy to skim is the best way to ensure the content you include is read and that it is valuable.
5. Add a Search Feature
Have you ever visited a website and then left (almost right away) because you couldn’t find what you needed or what you were looking for? This is a frustrating experience. The last thing you want is for this to happen to your visitors.
The best way to prevent this situation is by providing a website search tool. This will make it fast and simple for your visitors to find exactly what they are searching for.
Creating a user-friendly website isn’t as difficult as many people think it is. The key is to add the right elements to the site. The information here should help you get started and ensure that your website is easy to use for visitors. In the long run, this will benefit your business in many ways.