In this day and age, almost every business has wised up to the fact that they need a comprehensive and watertight online marketing strategy in order to grow their customer base, sales and thereby, profits. As the importance of having a website and online presence has rippled through the commercial business industry, there has equally been a trend for companies to ignore their offline marketing efforts. This is damaging for a number of reasons, not least because it is only offline that we truly forge human connections and relationships – the basis of any great business.
Stay Focused On The People Behind the Profiles
Offline marketing is the preferred strategy model for any business that relies heavily on having a local customer base. This is because physical media tends to target those who we come into direct contact with and bolster the reputation you make for yourself in-person. As such, unlike online marketing where so much is said and done while hiding behind an avatar or screen, offline strategies rely upon putting yourself out there. In celebration of the power of personality, we take a look at some of the best and easiest ways you can instantly reinvigorate your business marketing strategy.
Service with a smile
Take notice of how you and other staff interact with your customers. Do you prioritize attending to individuals, taking your time to hear their problems and get to know them, or do you rush to deal with everyone as fast as possible? Improving your one-to-one customer experience is the first step in brightening your business reputation.
National holidays are important to your customers so they should be important for you too. Consider releasing special holiday deals or even a singular run of a product to mark the occasion. For companies with deep relationships with customers, the sending of cards might even be an idea.
Sponsoring a team
Is your area known for its local football or hockey team? If so, why not consider sponsoring them. Not only will this enable you to set up and distribute advertising materials at their games, but will raise your profile within the local community.
Advertise at events
There are always a number of local networking opportunities right outside your door if you look in the right places. From local business owner meetups to a state-wide convention for those in your industry, these events are the perfect place to make important contacts. Use professional marketing materials, such as branded exhibition stands, to make a bigger impact.
These days there are so many competitions out there that it seems almost all businesses have an accolade to tout for themselves – so don’t let your company get left out! Enter relevant competitions and then, should you be bestowed with a top ranking spot, you can use this to add to your marketing materials and website. Remember, for newcomers to your business, these titles can help add trust in your brand and convert them from an interested party to a dedicated customer.