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Tips To More Sales From Your Web Forms

web forms

web formsWeb forms aka HTML forms are online data capture pages most businesses use to collect information about their online visitors, customers, and prospects. The data is then used in marketing and sales campaigns.

Targeted marketing and the sharing of information between businesses and customers has never been so customer centric and customised.

The data capture forms are used during product purchases, checkout payments, subscriptions, customer feedback, email and online marketing and now businesses need to comply with specific privacy laws. World wide data protection and how data is captured, stored and shared is a big deal including the EU’s GDPR and compliance is essential but this is a topic in itself covered on our blog.

In this article we share a few tips on what to consider when designing a data capture web form.

Use Web Forms for Leads

Well-designed web forms can be the most effective online lead generation tool. You can turn curious visitors who come to your website into customers based on the information they share in a web form.

Therefore optimize your sign up and data forms specifically for lead generation by making sure they are quick to complete and offer an incentive like a discount off their first purchase or a free item when they make a purchase.

Also consider asking users to fill out the form by linking it to their social media account for fast integration and sharing the experience with their followers.

Keep It Simple

A good tip to keep in mind is the KISS principle. It’s better to ask for less information and go back for more later on that attempt to get it all and risk losing the visitor by overwhelming them with too many fields to complete.

The questions or data fields presented in a web form should correspond with the action the customer is attempting to make.

Only ask for information that you require at that time and follow up later on with more targeted requests relating to the information you already have on them and always offer incentives – remember your business benefits from the information they share.

Your marketing can be more streamlined and cost effective when it’s offerings are directly targeted to prospective customers.

Use A Form Builder

An important step in creating a web form is identifying the best online form builder to use. Web forms are technical and require a lot of coding, so using a form builder can help you get through the process quickly and effectively.

Provide Information

It is always good practice to inform the user of the purpose of the web form. Let them know why they need to provide the data and what will happen to it. Assure them that any information shared will be kept safe and link to your privacy and data protection policies.

Make it Clear

Ensure that all the fields in the form are explained clearly and avoid ambiguous questions that may cause confusion.

Feel free to include some extra words in brackets to help guide the user on what is expected of them. For example, when asking for an address, you can indicate exactly what you need such as street name and house number. That way, the user will always provide the exact information you need.

Make it Versatile

To ensure that you reach as many users as possible, make sure that your web form can be filled out by anyone who visits your website. Make it easy for mobile users to fill out and include different language options for foreign users.

Provide Feedback

Make your form interactive by offering feedback along the way. Highlight correctly answered fields in green and incorrectly answered fields in red.

Let the user know why their answer is erroneous. Only allow a form to be submitted when all fields have been filled in correctly to avoid multiple failed submissions.

Poorly worded and badly implemented web forms can create a barrier between a business and its customers. To ensure that your web forms help your business expand and develop instead of hurting it make them user-friendly and easy to fill out. Web forms have great potential for e-commerce businesses and when done right, an effective web form can help a business grow from the feedback and data provided by its users.

Technology

Going Wireless: How to Set up Your First Small Business WiFi Network

wifi

wifiSetting up a WiFi network in your business doesn’t have to be rocket science. There are a few things that you need to know.

The first is what took you so long? Customers and employees expect a wireless environment wherever they go. If they’re not connected, 75% of people said their mood is worse than not having coffee for a week.

To get your business ready for a WiFi network, you’re going to understand the different parts and how they all tie together in a secure environment. This will create a better customer experience and increase office productivity.

Ready to build your wireless network? Let’s get started!

Who Needs a Business WiFi Network?

It doesn’t matter if you’re a grocery chain, a retail store, an office, or a coffee shop. You need to have a WiFi network.

People expect to have access to information on demand. Consumers will even conduct product research while shopping in a brick and mortar store.

They’re shopping at the grocery store and they want to find where the taco kits are. Your store is big and they can just look up that information quickly over your WiFi network.

They can find the products they’re looking for much more quickly than trying to find a store associate to help them.

If you’re wondering why they can’t just look things up over data, different phone plans have different coverage zones. Your store could be one big dead spot for customers, creating a frustrating experience.

In an office environment, your WiFi network can increase productivity. It’s a no-brainer to set up WiFi in the workplace.

How to Set Up A Wireless Network

A wireless network in your office can seem like it’s an overwhelming chore. Here’s how you can make the process seamless.

Start with a Map

Take a site survey of your office space. To create a high performing WiFi network, you need to ensure that you have enough coverage.

If you have a home office, your set up is going to be relatively simple. You’ll just need a WiFi router and that should give you plenty of bandwidth to operate. That would apply to smaller offices with a few people in close proximity.

In an office space larger than 2000 square feet, you will need to map out access points. You’ll want to see your office in real time and get a sense of how people are using your network and from where.

You’ll need to place your wireless access points in places that are tough for your WiFi router to reach.

Routers, Modems, and Extenders, Oh My!

Once you map out your hardware, you’ll have to get the right hardware for your business.

Depending on your needs, your equipment will have to be able to withstand dozens, if not hundreds, of simultaneous connections.

All too often, business owners opt for hardware that’s meant for home use, where there are few simultaneous connections. In this case, most users won’t be able to access WiFi because the connection limit will have been reached.

It will be a little more expensive, but you will need to invest in commercial equipment. It’s worth it in the higher productivity and lower frustration levels of your employees.

Put Security First!

By virtue of having a WiFi network, you have to be concerned with security. One security expert discovered that all WiFi networks are vulnerable to attack.

Hackers get through WiFi networks to install malware on computers on your network, or worse, create a ransomware attack.

Read more about these steps you need to take to make your WiFi network safe and secure.

Support Multiple SSIDs

It’s time to geek out a little. An SSID is a service set identifier. In your home network, you have one access point. That’s usually where your cable modem is.

In a business network, you have the potential to create countless wireless networks, as long as your business access point supports it.

What you can do is set up several SSIDs and give different SSIDs different security levels. It’s like going to an office that has a main network and a guest network. They just have two SSIDs created.

Theoretically, you can take it a step further and create an SSID for each department. Customer service would use one SSID, accounting another, and so on.

The reason why you want multiple SSIDs is to have access to different security protocols for each network.

Avoid the Wired Jungle

Yes, you’re building a wireless network. You still have to think about wires. You’ll need to consider where access points will plug in and how you’re going to hide those wires.

Not having a plan for the wires could result in an ugly installation with wires all over the place. It’s also a potential hazard should anyone trip over the wires.

You could have the wires behind your walls for a clean look, or you can invest in cable concealers. If you do hide the wires behind walls, maintenance can be a challenge if you need to access them.

Make Maintenance Easy

Throughout the process to build your WiFi network, you’ll want to keep maintenance in mind. You’ll want to choose equipment that requires a little tweaking.

With some equipment, you’ll have to go in periodically and adjust settings. That can get old pretty quickly. You could also invest in hardware that’s easy to scale up as your business grows.

Build Your WiFi Network

A WiFi network is a must for any business. Your customers expect it as well as office visitors and your employees.

It’s not hard to build a safe, secure network that is built for performance.

You do have to choose the right hardware and plan your access points accordingly. Don’t forget about making your network completely secure from hackers.

Want more tech tips for your business? Take a look at these email security threats and find out how you can protect your business.

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Technology

How VOIP Can Transform Your Business’s Telephone System

VOIP

VOIPVoIP can completely change the way you use telephones. The reality is that VoIP is now the number one choice for businesses.

And for good reason.

It’s completely changed the playing field. The world of business and communication has changed. Plus, VoIP is the only type of communications system that’s meeting the evolving needs of its users.

There are so many reasons why VoIP is better than the traditional phone, and it’s widely expected to result in the death of the traditional phone line.

So here are the reasons why VoIP can transform your business.

You Save Money by Using VoIP

The primary reason why businesses are moving to VoIP is because they know they can save money with VoIP in every area.

Let’s examine this in more detail:

First, the installation fees of VoIP are practically nonexistent. The only things you need to pay for, in terms of hardware, are the handsets themselves. Everything else is software that utilizes your existing high-speed Internet connection.

Secondly, if we look at ongoing fees, you can save 50%, on average, just by choosing VoIP over another type of communications system.

Over the course of your first year, you’re easily saving over a thousand dollars. Yet you’re not compromising on any of the features you’re already used to.

It’s Scalable

The beauty of VoIP is that it’s scalable, unlike other types of telephone systems. Expanding a traditional telephone line easily runs into hundreds of dollars.

But if you’re working with a VoIP provider like Cebod Telecom, it’s just a matter of adding more phone lines or extension using the existence internet connection. You may decide to order another pre-configured desktop phones or cordless phones , but there’s nothing more to it than that.

The best part is that you can downgrade your current system, if you so desire. Scalability with VoIP works both ways.

VoIP Embraces New Technology

Traditional telephone systems are often accused of living in the past. But VoIP has moved in the opposite direction and has embraced new technology.

For example, VoIP allows employees to use their own smartphones as an extension of their office phone. They can have their calls routed from anywhere, so when they return to the office, they aren’t greeted by a flood of voicemails.

VoIP has almost moved into the cloud. These days you can purchase dedicated VoIP cloud services or on site VOIP PBX systems.

Furthermore, it allows business administrators to manage features wherever they happen to be, such as call forwarding and routing.

Many VoIP providers are even integrating VoIP with other new trends, such as voice activation technology.

Integration with CRM Systems

What’s even more exciting is that full integration with CRM systems is now possible. This goes to a level that a traditional telephone line couldn’t even dream of.

It’s now possible to answer a call and have all the information about that customer brought up on a computer screen. Long-term customers now have all their data available to the person answering the call. Customer service can be more personalized than ever.

Furthermore, this means companies can take an additional step.

For example, VoIP can be used to monitor calls and to extract data from both staff members and customers. It enables employees to use the correct words and put forward the correct offers.

Customer preferences are logged and shown automatically.

This has the advantage of personalizing interactions and giving a more tailored service.

Final Thoughts – VoIP Can Help You Take Your Business to the Next Level

VoIP is definitely trending. There’s no doubt that this will continue to increase its market share and, inevitably, push out traditional phone lines for good.

What businesses love about VoIP is it’s never been more affordable than it is now. Everyone from startups to big corporations can take advantage of it.

How do you make it work?

You need nothing more than a strong, stable Internet connection. Business Internet packages are becoming better and no longer cost a lot of money. It’s made VoIP more viable than ever.

Just check your speed and then compare it with the requirements put forward by your chosen VoIP provider.

Are you ready to utilize VoIP as your telecommunications system of choice?

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Technology

Useful Tips On Managing Project Costs

website builder

website builder

Budget management is something that all project managers need to master if they are going to be effective in their role. There is nothing worse than finding out that you have spent more than you should have. And, if it is one thing that stakeholders hate, it is spending more than they had bargained for. Below, we are going to reveal some top tips for managing project costs to give you a helping hand.

Plan for future resources

It is vital to keep track of the resources you use. For example, if you use contractors throughout the project, you need to review the number of contractors working on the project on a regular basis. This will feed into future resource requirements.

Go down the free route whenever possible

Nowadays, thanks to the Internet, there are lots of free solutions available. Take these website creators as a prime example. If you are planning a marketing campaign for a company, and you need to put together a website on their new product collection, there is no need to spend a fortune on outsourcing this. This is just one example of many.

Communicate with your team

The importance of communicating with your team cannot be expressed enough. You will have better ownership of the project and a greater chance of success if you communicate. It can also help you to manage your budget, as you will know exactly what tasks are going on and what is required for them.

Moreover, your team members will feel more comfortable coming to you about matters relating to finance and scope creep. Remember, an informed team is an empowered team.

Get accurate quotes from suppliers

While there are some things you can get for free, there are services you may need to outsource. Let’s say your project is to put together a factual TV program. In which case, you may need closed captioning services. It’s important to gather accurate estimates from suppliers you are likely to use beforehand.

Do not simply search around online and take a random quote from somewhere.

Forecast resource usage and your budget on a regular basis

You can stop your budget from getting out of hand if you check over it on a regular basis. Correcting a 50 per cent overrun would be a nightmare, but correcting a 10 per cent overrun is fair easier. This is why it is important to review your budget every so often. The same also goes for resource usage.

The people working on the project contribute to the cost of it, which is why you need to review this so that you can make sure you are using all resources to full effect.

Keep tabs on scope change

The main reason why projects go over the designated spend is due to scope creep. If unplanned work starts to mount up, the hours required to complete the project increase as well, as do the resources, and soon spending gets out of control. If you can manage scope change better, you will automatically manage project costs better.

Take a project management training course

There are many project management training courses to choose from today, including the PMP course and the APM introductory course.

All of these courses will cover budgeting to a degree and, therefore, this is a great way to broaden your knowledge. You will learn about different techniques you can use and technologies you can implement in order to budget effectively.

Of course, there is the chance that you will have already taken a project management course to get to the stage you are.

However, there is no harm in doing a refresher or opting for a course that zooms in on budgeting specifically.

Hopefully, the tips above will have given you some advice to help you manage your budget more effectively.

Remember, it is important to be realistic about costs, and you need to track everything meticulously too. If any problems do arise, inform stakeholders and anyone else that needs to be informed as soon as possible. And, don’t forget that training courses can help you to get the skills you need!

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