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Tips to Boost Your Visual Marketing

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marketing materialIn an age when people are more ruthless with their time than ever before, your business needs to grab the attention of potential customers in a very short space of time. And if you only rely on stock photography which you don’t personalise in some way, you are likely to end up struggling to make yourself stand out from the crowd. Visual marketing is a growing medium which it is worth paying attention to. Just think how many customers are discovering businesses by scrolling through their social media feeds. Your images need to have that ‘wow factor’ to get them to stop and pay attention. So, here are a few quick tips to boost your visual marketing.

Don’t Compromise on Quality

Low-quality, pixelated images are an instant turn-off for customers as they make your business look unprofessional. Your images should be in-focus, crisp, and have a good resolution. Whether you choose to use stock pictures or a professional photographer, quality should always be a primary concern. Even people who don’t know anything about photography can tell the difference between a good and a bad image.

Powerful Images to Stand Alone without Text

If your images are strong enough, your audience should get a good idea of the effect that you are going for without having to read the text. Of course, the copy should be there as support, but just think of the number of people who are looking at small screens these days. The images are going to be what grab the attention first and foremost.

Picture People You Want to Reach

If your customers are mainly middle aged, there is no point using imagery of young people unless there is a very clear reason for doing so. Try to make the images evoke the type of situation that they are likely to get in. The best adverts are a snapshot of what life could be like if the potential customer were to switch to using your product or service.

Optimise Your Images for Search

Since so many people are discovering products and services through search engines, you have to make sure that your images are easy to find. There are a number of different ways that you can optimise your images including tagging the product, the subject matter, the brand or the message. This gives four different possible options of search phrases that people could end up using online. Try not to be too broad with the search terms as it is likely that you will find yourself up against some stiff competition.

Your Images Should Always Have a Purpose

Even if you are using a stock photograph, it still needs to have a very clear sense of purpose. This is when you need to think about how you are going to use photo-editing software to improve them or how you are going to make the message shine through with some clever copy. If you just plonk a generic image onto a webpage with no context, you are only likely to confuse people about what effect you are trying to create.

Basic Edits Can Make a Big Difference

Sometimes, you have a good image that with a few tweaks could become a great one. Of course, if you already have a professional designer working for your organisation, they will already know all the basic editing tricks, but it is worth picking up some of the basics yourself including cropping, adding text and filters, and adjusting the colour scheme. You could also try putting multiple photos together to create a unique effect which is far beyond the norm.

Use Other Visual Assets

You don’t only have to stick to photographs – there are other visual tools at your disposal as well. Just a few of these include charts, graphs, and illustrations. Infographics have also become particularly popular in recent years, and they are a great way of displaying a lot of information in a single easy-to-digest image.

Evoke Emotions Where Possible

Since human beings are highly emotional creatures, it makes sense that your images should aim to evoke feelings in your customers. If people feel some sort of emotional connection towards a brand, they are much more likely to become loyal to it. So, you need to make sure that you are choosing your images carefully every time, and that they are adding to the brand ‘voice’ which you are creating.

Get Customers to Snap Their Own Photos

Another way that imagery can play a big role in boosting your business is by appealing to customers to take some of their own pictures and share them over social media platforms. Obviously, if you run a product business, this is going to work best, but it is a technique that can be used if you ask people to take photos of a certain theme. You can then sift through the photos to decide which ones you would like to use on a wider basis.

Use Striking Imagery Full of Colour

Colourful images have an immediate way of appealing to your senses. Try to keep the pictures that you choose as bright and vivid as possible, as this helps to excite the eye and keeps it moving. Of course, if you are going to use a dulled down image, you should have a specific purpose in mind for why you choose to do this.

Visual marketing is one of the most powerful tools at the disposal of your business, and it is one which you should aim to use effectively. Follow these tips, and you are giving yourself a good chance of capturing the attention of your customers. Whenever you are using an image anywhere – whether it is on your website, marketing materials or simply on your social media feed – you should think carefully about what sort of effect you are aiming to create. Above all, you should always ensure that you are using high-quality imagery that looks great time after time.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

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Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

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talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

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person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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