Is Your Small Business Launching a Mobile App? 4 Tips to Make It a Success
Launching a mobile app is a great idea for your business as today they rock big time.
Statista says that these apps will generate up to $189 billion dollars in revenue by 2020. And that might be a modest prognosis because the average adult in the US spends 2.3 hours on mobile daily and this number keeps growing.
However, to ensure that your business’ app doesn’t get lost in the millions of programs available today, you need to ensure it’s bug-free, make the app itself free, and them market it right.
4 Tips on How to Make a Mobile Business App Succeed
Test for bugs, then test again with a bigger crowd
A good and profitable app is the one that doesn’t have bugs. You’ll definitely test the app yourself, but you need to have a major test run with lots of QA professionals to get reliable results. A small business can get that by using crowdsourced app testing that gives you unbiased testers at a rather affordable price. This kind of service will bring better results than having the app checked out by your friends. Pro testers will be able to provide valuable reports.
However, you should also consider including some of your customers in beta testing. This can help you win their loyalty even if the app is bugged as you’ll be showing that you care for their opinion.
Free download for everyone
Your business app must be free to download, there is no other way. There are over 2 million apps on Google Play and App Store, so the chances of yours being unique are nil. If there is a free alternative, why would people pay for your app?
As a small business owner, you should focus on delivering the highest level of customer service. Friendly attitude and genuine care are the things that can help you win customers from big corporations that have lower prices. Offering a free and useful app is an essential element of the modern customer service.
If your solution is designed for monetizing, make it a freemium app. This means that its basic functionality will be free to download and use. However, extra features will come from a paid premium package.
Mind the app store optimization
App store optimization (ASO) is basically the same as SEO, but instead of conforming your website to Google protocols you conform your app description to the store’s search feature. The rules are the same, so you’ll need to use all relevant keywords in the description and name of the app.
Note that search protocols of the stores differ quite a bit. Both Google Play and App Store prioritize title in their searches. However, you can boost your ranking with a keyword-optimized description on Google, but App Store ignores descriptions when ranking app pages. App listing links also don’t matter for Apple.
Launch your app everywhere at once
If you want a small business mobile app to succeed, it must have maximum exposure. This means not only actively promoting it on social media and sending out a few press releases.
You also need to launch the app on all big platforms. App Store and Google Play are a definite must.