If you want to try and boost your store foot traffic then you will be very glad to know that this is very easy for you to do. With these tips, you can be sure to make the most out of the traffic you have while also boosting your finances as well.
Make a Sign
This is so easy to do. Sure, all you have to do is put some big block letters on a sign and then put it at the side of the road.
A lot of developments have strict policies when it comes to signs so it is important that you look into this before you spend your money on any kind of sign like this. If you are concerned because you don’t think that you are too creative then it may be worth you hiring a professional.
When you do hire a professional, you can easily get the best result out of your sign and you can also draw a lot of attention as well.
After all, when you think about it, would you be much more likely to go to a business who has an interesting sign at the side of the road, or one that is just in black and white? The choice is clear, and when you are able to process this, you can then begin to really make your own special.
Of course, in business, it is important to know that you have to spend money to make money and this is one of the best ways for you to make a solid return.
Make a Display
If you have a popular destination that gets a ton of foot traffic then try and create a window sign.
At the end of the day, you really want your sign to tell a story. Your window is an invitation to those who are around you and it will also help you to encourage impulse sales as well. This is ideal if you want to boost your foot traffic and even your retail sales as well. if you are finding it hard to create your own display then you can again, hire a professional to take care of it for you.
If you do plan on creating a sign then make sure that you don’t cover up your wares or your products.
After all, if you do this then you are removing the chance for your customers to make an impulse buy so this is one of the main things that you have to think about when the time does come for you to design your marketing sign.
Roll out a Welcome Mat
You will want to do everything you can to welcome people to your store. A great way for you to do this would be for you to have a welcome mat or something else similar.
Some stores have even been known to roll out red carpets in the past as well. You don’t need to put in a great deal of effort here but it does help to make your guests feel a bit more luxurious. You may want to try and have some plants either side of the doorway or you may even want to have a rope so that you can guide your guests through the store. You may even want to have a list of the products that you sell outside the store because if someone thinks that you may have something available for them then they are much more likely to come in and this can then give you the chance to try and make a sale.
Other ideas include having arrows on the floor that guide people into your store. Of course, the type of introduction that you have will depend on the type of store that you have as well, so do keep that in consideration when the time does come for you to get started.
Put Your Best Stock Out Front
If you have products that are large enough then put them outside your store every single day. If you sell motorcycles for example then consider having one outside so that people see it and have their interest sparked. You have to put your luxurious products outside and you also need to try and avoid putting a price tag if they are super expensive.
After all, you want to display your most valuable products so that people come in to find out more, but if your customers know that they cannot afford it regardless then they won’t even try and come into your store.
Either way, if you are able to do this right then the results can be amazing and you would be surprised at how many more sales you can get and even how much you can boost your foot traffic as a result.
If you do want to try and arrange a display then try and take your time over it and make sure that every single product you have is being shown in a positive light. The last thing that you need is to have half of your products covered up and the other half not in the best position because this won’t be doing you any favours.
Customers love discounts and if you are able to advertise this out front then this will really encourage your customers to pay a visit to your store. When you do invite your customers to your store, you will then want to really hit home about how much they are saving.
Remember, the bigger the discount and the bigger the sign, the better. You may feel as though you are missing out on sales and money if you have too many discounts but this is not the case at all.
The main reason for this is because if your customers love the service that you are providing and if they are happy with the products that you are selling then there is no reason why they won’t come back to your company time and time again so you could really secure some long-term customers by doing this.
Consider your Location
If you know that there are some new houses being built near to your store then don’t be afraid to advertise near them in advance. Look into BTO launches August 2018 to find out more. Of course, you have to remember that you don’t have to wait for people to move in to get new customers.
People will be visiting the properties all the time to see what is available and some people may even go for multiple viewings as well. This is a fantastic way for you to take advantage of a ton of traffic and it also alerts them that you are close to their area as well so you know that you can really benefit from this. Of course, if you want you can even try and have mascots outside your company store directing people where to go and this is also another inventive way for you to benefit.
Of course, there are so many things that you can do to try and get more money for your retail store and you would be surprised at how easy it is for you to boost the amount of foot traffic to your store as well. By following the above tips, you can easily turn things around for your store and you can also really boost your bottom line as well.
At the end of the day it is all about finding out what works for you and it is all about trial and error as well.