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Can Talking To Industry Outsiders Help You?

In the world of business, it’s not uncommon to inadvertently shut off from what’s going on outside your industry.

However, more innovation transpires when our businesses more receptive to outliers and what’s their experiences.   The starting point is to avoid closing ourselves off and accept invitations to events and meetings that are on the periphery.   Challenge yourself, so there is no ‘comfort zone’.

Industry events are full of conversations on topics you’re likely to have some knowledge on and thus feel comfortable participating in the discussions.

Plus if you’re always going to the same industry events, you’ll be familiar with the other participants.  There is a saying’ familiarity breeds content’.

Industry events

Stepping out beyond your comfort zone can be frightening; however, it’s less so when you attend events on core business topics like marketing.  Every owner needs to know about marketing, and it’s always evolving mostly due to new technologies and consumers habits.

If your business outsources marketing, make sure your salespeople are working with them.  Marketing and sales are the start and finish of your sales pipeline.  Your role is to attend marketing events to stay relevant and knowledgeable and network with leaders.

Living and working among them

Risk analysts are experts in predicting how other industries will affect each other. It’s one of their duties, but it’s not something they would actively find out unless a company asked them to create a report.

These can amount a lot of money, and if you’re a client of a consultancy, this kind of report can wrack up to thousands of dollars. Small businesses simply cannot hope to have this kind of information made every year.

Swap Ideas

You get to rub shoulders with professionals from all over the world, working among each other, swapping ideas, talking about the latest trends and figuring out new ways to succeed and beat bigger businesses.

The prices are very affordable with the coworking membership of a shared office sitting at $299 per month.

Considering that you would be paying around three times that much in a high-rise corporate building, for a shared office space where companies would rather keep to themselves, that’s quite a good deal.

Also, thanks to the suite options, you get open office plans whereby, experts and entrepreneurs working in different industries are mere meters away from you. They do have their own companies and will be working hard as you are, but being so close to one another, allows you to see what kind of techniques and strategies they utilize.

Learning from others who are in the thick of it is very beneficial. Instead of walking into mistakes, losing your money and harming your chances of growth, you can work alongside people from industries your business regularly interacts with.


The more you talk to people at events that are held for those, not in your industry, the more you can learn about any future problems that could be laying in wait for you in the future. Sometimes just being in the environment of multiple industries and entrepreneurs, trumps any other kind of atmosphere where you can learn something new every day.

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