While there are many options to achieve this, nothing is as big as affiliate marketing. The industry continues to grow and will be worth $6.8 billion by 2020. The best part is anyone can get into it.
That said, it is an online business. You need to learn how to create an affiliate website and then you need to know how to maintain it.
If you don’t know where to start, don’t fret. We’ve got you covered. Read on below to learn how to build an affiliate website:
Pick a Niche
Before you even begin working on the site or picking a template, pick up a sheet of paper and list down a few niches you want to focus on.
Every guide in the universe will tell you to focus on a particular niche instead of trying to market everything under the sun.
Very few have the resources and power to focus on marketing a wide variety of products while still dedicating time to blog and provide useful information to visitors. Information.com is a great example and you can see more here.
Picture a situation where a customer visits your site and buys a product on Amazon because they liked your review. They’ll likely come back hoping for a review for a related product. Imagine the disappointment they’ll feel if your next review doesn’t match those expectations.
If your affiliate site focuses on showcasing video games, focus entirely on video games. If you want to build your site on marketing cookbooks, then stick with cookbooks and a few related items.
Find an Affiliate Program
One final step before building your affiliate website is to know which program you’re going to focus on.
It comes as no surprise that the most popular program is Amazon Associates. You can earn between 4-8.5% in sales commissions and the system is easy for beginners to master. It’s also a lucrative market, given how there are over 310 million customers worldwide.
But what if you don’t want to work with Amazon?
Other top choices include ClickBank, Rakuten, and ShareASale. Rakuten, in fact, works best for people who want to market and earn commissions for products on Best Buy, Walmart, and Lacoste.
Start With WordPress
You’ve picked a niche and a program to work with. Now it’s time to build your site. The most important tip here is to avoid using a free affiliate website builder and instead stick with a premium CMS (content management system) like WordPress.
WordPress, on paper, is free to use. You can download it and fiddle with the dashboard to get familiar with it. However, this is only a front-end tool to build your site.
You still need to work on your site’s name and design. This brings us to the three stepping stones of a WordPress site: domain, hosting, and theme.
Domain, Hosting, Theme
A domain is like a person’s name. It’s an intangible string of characters that help identify a website from others. Google.com or YouTube.com are examples of a domain name.
Hosting, on the other hand, refers to where you store your website. If you have a high-end server computer that you can keep running 24/7 throughout the year then you can host your website on your own. Most people don’t do this and instead pay for hosting services.
This means they’ll pay a fee to use a company’s servers to keep their site up and running.
Last, but not least, is picking a theme. Themes are pre-made designs you can apply to your website, giving it a basic look and style. It’ll be up to you to further customize it and make it look exactly the way you want.
Upgrade Your Site
WordPress offers a few starting templates that are free but you don’t get to do much with it. You don’t get to organize your posts according to categories, you don’t get to play around with your own design choices, and you can’t filter anything like comments or widgets.
This is why you should upgrade your site and yes, this does cost a bit.
You’ll want higher hosting privileges to enable unlimited video posting. This is crucial because affiliate marketers perform better when they use video content to market a product.
You’ll want to pay for the license of a theme plugin like Divi or Elementor. These allow you to fully customize how your site looks and behaves using a drag-and-drop system. You can still tweak the aesthetics of your site even further with a bit of coding.
However, plugins are the most important tools to invest in when upgrading your affiliate website.
Plugins are like accessories to a car – they aren’t necessary on day one but sooner or later you’ll appreciate the benefits they bring to the table.
Some plugins, like Yoast SEO, allow you to monitor all your new blog posts and check how optimized the content is before you post it. Other plugins help you link your site’s content to social media platforms like Instagram, YouTube, or Facebook.
You’ll also want AdSanity to manage all the advertisements running on your site and ThirstyAffiliate for all your affiliate links in blog posts and reviews. Google Analytics and SEMRush are also important tools of the trade.
Buy and Review Products
Now you have to fill up your affiliate website with content.
Affiliate marketing thrives on reviews. Buy the product, record a video of yourself unboxing and testing the product, then post that video on YouTube and on your affiliate website. Make sure to put the video up with a written review because this not only engages visitors but it also helps with your SEO efforts.
Make sure to add affiliate links in your review. This ensures people who read your post or watched the video can click on it, head straight to the product page and buy it. The moment they complete the transaction or an action – like subscribing – you’ll earn a commission.
Keep on doing this and make sure to follow a strict schedule. Learning how to make an affiliate website also involves staying consistent and timely. Avid followers will notice what day and what time you tend to post new content on your site.
Discover More Tips on How to Create an Affiliate Website Today!
With these steps, you should be able to master how to create an affiliate website. There is a learning curve, particularly with SEO and getting familiar with WordPress, but with perseverance, anyone can get a hang of it and find success.
But why stop there?
Explore our site to discover more tips to improve your affiliate website, draw more traffic, and increase your sales. We’ve got more useful guides for you to check out, such as this one showcasing the best digital marketing tips for 2018!
Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019
Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.
With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.
Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.
However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.
1. Facebook Ads
If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!
Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.
Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.
2. Instagram Stories
Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.
Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.
There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.
3. Video Marketing
By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.
YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.
4. Email Marketing
Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.
Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.
Keep the written content short and snappy, and always include images and videos.
5. Optimize For Mobile
People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.
Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.
Tips On Effective Marketing Strategies And So Much More
So those are five tips on effective marketing strategies for small businesses in 2019.
If you found this useful, then why not check out some more of our marketing guides right here.
Things to Consider Before Measuring Digital ROI
Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.
Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.
First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –
- Overall digital performance: Traffic, sales leads and user reach.
- Channel: social media platforms, search engines, websites
- Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
- Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.
Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.
6 Metrics to Help You Determine Your ROI
Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.
Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.
Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.
Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.
Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”
Understand Your Customers and Their Consumer Habits
With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.
For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.
The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.
Know Where You Are Spending Your Money
If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.
Building An Anthill: How to Market Your Pest Control Business
People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.
And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.
So, how do you spread the work and track down new customers?
Here’s everything you need to know about marketing your pest control business.
Create a Website
As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.
A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.
While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.
Check Your Local Listings
Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.
If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.
You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.
Start a Blog
Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.
A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.
For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.
Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.
Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.
By keeping up with your social media, you can also use it to take control of your online reputation.
Marketing Your Pest Control Business
The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.
Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.
We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.
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