Fun promotional products are essential marketing tools for any business. But they’re especially effective for startup companies.
They put your small business on the map, introduce your brand to the world and open lines of communication to prospective customers. To put it simply, promotional products help your start-up make its mark.
Many companies send freebies with their brand logo on them to prospective customers. Some of these gifts include useful items such as pens and calendars. But when your giveaways are fun promotional products, customers remember your brand.
For example, Stacy’s Pita Chips sent everyone they can find named Stacy a box filled with bags of chips in the assorted chip varieties they sold. A year later it seemed that everyone was buying Stacy’s Pita chips. They’re now available in almost every major grocery store.
That fun campaign is just one example. When brands get creative, they stand out in a crowded marketplace.
Here are seven ways how your brand can stand out with fun promotional items.
1. Customers Recognize Your Brand Immediately
The best way to help customers recognize your brand is for them to recognize your logo. Very few people don’t know McDonald’s golden arches.
Your logo on your promotional products will help recipients recognize your brand every time they look at your giveaway.
For example, customers will see the fun coffee mug every morning you sent and other times during the day when they feel the need for a jolt of caffeine. That’s how your promotional gift helps customers recognize your brand.
When you send a fun promotional product with a creative strategy, your brand will become even more memorable in the minds of your target audience.
Your gift can stay in a person’s home or office for a long period of time which increases the recognition of your brand. And they’ll think of you when they go shopping for that item you offer.
2. Fun Promotional Items Lower Marketing and Advertising Costs
Fun promotional products serve as a cost-effective way to market your products and services. A start-up that funds themselves may need to find ways to cut their advertising costs.
So they need a low-cost marketing strategy that attracts attention but is also effective in producing qualified sales leads.
Veteran sales teams know the value of fun promotional products. They’ve been using them for years because they work.
3. Make A Better Introduction Than With A Business Card
Business cards introduce potential customers to your company. But the problem is: most business cards look the same as the next one.
The standard size produced: 3.5 by 2 inches. Some are single-sided. Others double sided. Occasionally, you’ll see one that’s square or one that contains vertical print. But they basically don’t leave a major impression on the client.
Similar to business cards, fun promotional items also introduce your brand and its products and services to potential customers. And they serve more than a placeholder for a client’s a Rolodex or wallet.
They display your business logo, contact information, the personality of your brand. And they’re often useful items. In this way, your fun promotional products serve as a business card that they can use every day.
4. Promotional Product Advertising Drives Consumer Loyalty
Marketing teams spend additional revenue to increase customer loyalty. They’ve already acquired customers and they make efforts to keep them.
They also put more revenue into advertising efforts to upsell and cross-sell customers products and services related to items they’ve already purchased.
When a business sends a high-quality promotional product to an existing customer, it increases customer loyalty.
Customers do associate your promotional products with your brand. So make sure you send them a promotional product that reflects the high standards of your company
5. Giveaways Help Consumers Remember Your Company
Marketing Sherpa reported that 76.1% of participants in a study said they recalled a company’s name who sent them a promotional product in the past year.
Interestingly, the same study concluded that just 53.5% of these participants could recall the name of a brand they read about in a newspaper or magazine in the last week.
When your company sends people freebies, they’ll remember you. When you send a giveaway that’s fun and useful, it ups your chances of your customer remember your start-up even more.
6. They Act As Door Openers That Break The Ice
Fun promotional products present an effective way to break the ice with a prospective customer. They’ll be more open to learning more about your company after you’ve taken the time and spent the money sending them a gift.
Especially if it’s valuable to their daily life. In fact, they become so open that 52% of people end up doing business after receiving a promotional item, according to a research study. That’s quite a powerful outcome!
7. They Provide Better Exposure Than TV Advertising
While some may disagree, TV and billboard advertising doesn’t warrant the longevity in a customer’s mind the way a fun promotional product will. I’ll tell you why.
A billboard or a television commercial typically costs thousands of dollars. Yes, it can reach many people.
People might think the advertisement displayed a clever slogan, had a cute baby or displayed a creative idea. But do they remember the name of the brand?
In fact, sometimes the viewer will remember the slogan and forget the name of the brand. In contrast, a fun product giveaway sent to a customer’s home is more personal.
They’ll likely wear the t-shirt you send them. Their friends and family members will see it which can also increase exposure of your brand.
That’s why valuable giveaways provide an optimal way of increasing business exposure and widening audience reach. Are you ready to shop now for your company’s fun promotional products?
The Final Giveaway On Fun Promotional Items
Fun promotional items can drive business like no other advertising vehicle. They form personal connections between your brand and potential customers, build customer loyalty and widen the reach of your audience.
Check out more essential marketing tips and learn how to grow your business today.