Good money can be made in the hot tub business! Check out these 4 successful tips to becoming a fantastic hot tub dealer so you can start raking in the dough!
You’ve always enjoyed taking a nice, relaxing dip in your hot tub.
But now, you’re interested in starting your own business by working as a hot tub dealer.
It’s a lucrative gig, for sure — but it’s also a seriously competitive industry.
If you want to stand out from the crowd, you’ll need to educate yourself on the successful tips that you need to make your business stand out from the rest.
This post will teach you all about five of the most important business practices that your hot tub company will need to succeed.
When you’re ready to grow your client base and make more sales, read on.
1. Have a Strong Web Presence
One of the most important things that you’ll need to do if you want to have a successful business?
Build up a strong online presence.
This means getting lots of glowing testimonials and third-party reviews. It also means creating a website that loads quickly, is mobile-friendly, and is well-organized so that people can find what they need.
Your web presence should also include your social media strategy.
But most importantly?
We strongly suggest that you start a blog, and even submit guest posts to popular industry websites and forums.
For example, you might want to create a hot tub blog that allows you to prove your expertise and gets you lots of shares on social media in the process.
You can see how the website Hot Tub Advice has done just that, by writing a blog post on the benefits of hot tubs. Not only does this incentivize people to buy a hot tub, it also shows leads that the company knows what they’re talking about.
This is vital in creating a sense of consumer trust.
2. Offer Lots of Different Products
If you want to start a successful business, you need to offer as many different types of products as possible.
This means that you’ll need to sell hot tubs from a wide variety of brands. You’ll also need to sell hot tubs in different sizes, with a variety of jets, and even lots of different hot tub accessories.
You’ll also need to sell tools and cleaning agents that buyers can use to maintain their hot tubs.
If you don’t want to or don’t have the training to provide installation or maintenance services through your own hot tub company?
Make sure that you can make excellent suggestions for companies to work with.
This is a huge part of why building your professional network when you’re starting a new business is so important.
3. Come up with Financing Options
When you’re starting your own business selling hot tubs, you should know that one of the biggest obstacles that you’ll face isn’t lead generation, building a website, or even beating out your competitors.
Instead, it’s the financial situation of your customers.
The hard truth is that, while many of them would love to own a hot tub, not all of them can actually afford it.
At least, not until you come up with financing solutions that allow them to make it happen.
Create a down payment amount that allows you to keep your doors open, but still makes it feasible for your customers to make the purchase that they want.
Whenever possible, try to work with the individual financial situation of the potential buyer — this is one of our most successful tips to selling!
4. Educate Yourself about the Latest Hot Tub Trends
The hot tub industry is always growing and changing.
For example, features like LED light installation, energy efficient hot tubs, and even automated water treatment are now expected as a part of newer models.
You need to make sure that you’re staying on top of — and offering — all the latest designs and features.
Plus, this is an awesome way to upsell to your clients, as well as to give them a hot tub buying experience that’s directly catered to their wants and needs.
To learn about these trends, attend conferences, trade shows, and even subscribe to industry e-newsletters and forums for hot tub fanatics from across the globe.
5. Create a Strong Follow-Up Strategy
Of course, another part of learning how to start your own company is learning how to create a follow-up strategy to connect with your leads.
You don’t want to come across as too desperate and aggressive.
But, at the same time, you also don’t want to risk losing the lead!
We suggest that you look into things like creating your own e-newsletter, re-marketing on social media, or even sending holiday cards to remind your clients and leads that you’re thinking of them.
Remember that maintenance services, as well as new features and add-on accessories, can also be a part of your overall follow-up strategy.
Looking for More Successful Tips for Your New Business?
We hope that this post has helped you to understand the top five successful tips that you need to learn how to create a hot tub dealing business that blows the competition away and satisfies your customers.
Remember that it’s all about creating a strong web presence, coming up with financing options that make buying a hot tub possible, and following up with your leads.
Of course, this advice is just the foundation of starting your own business.
Looking for additional advice on how to create a business plan, a budget, and an overall marketing strategy?
We’re here to help!
Keep checking back with us for more of the business tips and tricks you can’t afford to miss out on.