Even though we live in the age of internet connectivity, business cards still matter. They’re important because people are naturally bad at remembering things. It’s easy to forget who you met at a networking event, and what they said they do. But if you’re holding a well-designed business card in your hand, your memory gets jogged.
A bland white business card can get lost or ignored. However, there are many great business card designs that are sure to grab people’s attention long after you shake their hand. Ready to learn the top card designs to get business coming in? Keep reading!
1. Answer the Basics
You can get away with all kinds of creative business card designs as long as the basic information is included. While you experiment with different card styles, make sure each one includes the who, what, where, and why of your business.
Clearly display your name, your job title, and your company’s name, as appropriate. Choose the contact details to include selectively. It can look too old-fashioned to include a complete street address unless you have a brick-and-mortar business, while not including a website will lose you a lot of potential customers. Consider including your neighborhood (if you don’t have a physical location but still want to seem local), email, phone number, and website.
If you’re running out of space, the address is the first thing you should remove, unless you’re the kind of business that needs customers coming through the door (like a retail shop). Often, people are most likely to contact you by phone or email to set up an appointment, rather than just showing up in person.
Don’t forget to include relevant social media as part of your creative business card design, too. If you’re a graphic designer, Instagram might be essential. If you’re a writer, chances are good you’ll want people to check out your Twitter.
2. Make it Bold
It’s always best to include less information in a larger font than more information in a tiny font.
In fact, using a big, bold font design can be an excellent part of a creative business card. Large letters are eye-catching, while people may not want to strain to read tiny font. Even if the small text looks easy to read while you’re designing on a computer, it may not show up as well in print.
No matter how creative your card design, avoid using funky fonts like Comic Sans. These tend to look unprofessional. A bold, modern, sans-serif font is always a good choice.
3. Add QR Codes
To really impress a modern audience, build QR codes into your business cards.
These codes are also a great way to save space. People can scan the code with their phones for more information, so you don’t have to print as much information on your card.
This way, you can add plenty of information to the card, and it won’t look cluttered. You can also get more people viewing your online content by taking them straight to your website with the code. Just use a free online QR generator – you don’t have to spend a lot of money to add this impressive element to your card.
4. Make it Hefty
How much weight should your business card have when someone holds it?
Creative business card designs often look best on a heavier-weight paper. This conveys that your business card is something serious that shouldn’t just get thrown away or used as a bookmark.
When you order your business cards, the manufacturer should let you choose the weight. Check out New Era Print Solutions to start selecting the right card style for you.
5. Consider Color
Color can make creative business cards stand out from the crowd. However, a simple card in bold black and white can also have a striking effect.
Bright colors often work well for creative companies in fields like design, where visuals are key. You can use unexpected colors to create certain impressions. Tap into color psychology here: use yellow for an energetic feel, or green to look more calm and natural.
However, keep in mind that black and white can be seen as more stylish and modern than bold colors. A grayscale card can look just as creative as a colorful one but in different ways.
Keep in mind that if your company already has color as part of its branding, you should use those colors on your card. Consistency will help people recognize your brand faster.
6. Try Embossing
Your business card needs to fit easily in a wallet, but it doesn’t have to be completely two-dimensional. Embossing adds a nice textural element without distracting from the information on your card.
Embossed cards are often seen as elegant and stylish, making them a great way to impress an audience. This also helps the person you hand the card to tap into multiple senses, as they both see and feel the card. This can make them more likely to remember you later.
7. Use Visuals
Even if you add raised test to your card, business cards are still primarily visual items. Remember that a picture is worth a thousand words, and use images on your cards wisely.
At least one side of the card has to have information written on it. However, the other side can be purely visual if you decide that’s best. If your company has a great logo, feature it here. Or try a gorgeous image of your product or company location.
No matter what, make sure the back of your card isn’t blank. People will always flip it over to see what’s there.
Ready to Try Some New Business Card Designs?
It can take experimenting with a few different business card designs to land on the right one. Take the time to create the best design for your brand, because the results will pay off fast.
Want to bring the design updates into the office? Check out our guide to office design trends here.