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5 Reasons to Use Customer Surveys

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Not only are customers always right, they always know best about your product or service. At the end of the day, customers are what drives the value, benefit, and worthiness of not only your product or service but your overall brand. Knowing what pleases your customers, what they like, and what satisfies their needs is crucial for the long-term success of your company.

One of the best ways to receive feedback is to use customer surveys. By using a quality WordPress survey plugin and asking the right questions, you can gather information from customers that will prove quite beneficial. Once you know how to create a survey collecting customer feedback will be easy.

Not yet convinced? Here are 5 reasons to use customer surveys.

1. It Shows You Value Customers

No customer likes to feel like just another number spending their money on your product or service. Many companies go wrong by not taking the time to add a human voice to their brand.

Asking your customers for feedback shows that you care and value their opinion. When customers feel that a business sees them as an essential asset, they’re more likely to have brand loyalty and trust. By creating strong bonds with your customers, you will gain brand ambassadors that refer your company, leave positive online reviews, and share positive word-of-mouth in person.

By allowing your customers to become a focal piece of your company, you’re much more likely to experience positive reactions.

2. Improve Products & Services

Before you launch a new product or service, you likely conduct market research to determine which customers may be interested in your offering. You probably also use quality control and assurance to weed out obvious flaws. However, the fact is that it takes customer feedback to learn the true problems and advantages of your offering.

Customer feedback gives you direct insight into what’s good about your product and what needs to be done to make the experience even better. Professional knowledge in your industry is essential, but customers are the ones who provide the most valuable input.

By using customer surveys, you can collect feedback that will ultimately improve your product or service and your company.

3. Measure Customer Satisfaction

Knowing how customers feel about your product is one thing. When you ask for customer feedback, you can measure customer satisfaction and loyalty. The more satisfied your customers are, the more likely they will continue purchasing from your business alone. This leads to higher revenue, lower costs, and increased market share.

With improved customer satisfaction comes increased loyalty. While it’s nice to bring new customers on board, you also need to stay focused on retaining existing customers. In fact, around 65% of most companies business comes from existing customers.

By asking for customer feedback, you can clearly understand how satisfied customers are with your products and your business. Using this feedback, you can make improvements to keep customers happy.

4. Reliable Information for Other Customers

No matter if you’re booking a hotel room, finding a local restaurant in your city, or looking for home cleaning services, chances are you don’t just book the first option you come across. Instead, you look online for reviews, or maybe you ask friends for referrals on social media.

It’s well-known that most consumers don’t trust advertisements or expert advice. Instead, consumers place a high value on the opinions provided by your past or current customers. By using customer surveys, you can use some of the positive information provided and then present it on your company website.

By sharing testimonials and reviews, your company will be seen in a much more positive light.

5. Improved Customer Retention

It goes without saying that a satisfied customer will stick with your company in the long run. An unhappy customer is more likely to purchase from one of your competitors, leaving you in the dust.  By routinely seeking customer feedback, you can determine if your customers are happy while also figuring out areas of improvement.

Asking for your customers’ opinions routinely is an effective way to reach out and conduct a pulse check. While no one likes to receive negative feedback, you can turn it into something positive by reacting and making the appropriate changes. When you send the following customer survey, you can likely expect more positive words and praise by making adjustments internally.


Customer surveys are one of the most effective ways to build relationships with customers while also getting valuable feedback that allows you to measure customer satisfaction, loyalty, and more. If you’re on the fence about using customer surveys, be sure to keep these benefits in mind when making the ultimate decision.