When launching your travel company online, you will need to make it stand out from the rest and develop a comprehensive marketing strategy to make sure you turn your traffic into loyal customers and make your business a success. Here are the top tips to follow to launching your travel company online:
With everything being online, people will search the web to find tour operators to fit their needs so you will want your site to stand out from the rest. Having an appealing and easy-to-navigate website is essential to launch your online travel company.
Your website is the first thing that your customers will see and base their decisions on before booking with you. A beautiful, clean looking website will attract visitors’ attention and make them want to browse for longer. You will also need to design your site to function across multiple different devices, particularly cell phones. Thanks to online platforms such as WordPress, Wix and Squarespace, it’s much easier to create a website without having to hire an expensive web design agency.
It’s vital that the design and visual aspects of your travel website are beautiful to look at. You can find many pre-designed travel website templates that can save you the costs of creating a custom one. Your website’s theme and colors need to resonate with your brand so choose them carefully. Make your imagery captivating and inspiring to your visitors.
The structure and layout of your site needs to flow easily and logically and take your visitors on the journey to where you want them to be – book your tours. You want to structure it in a way that will bring your visitors attention to the Calls to Action: View Dates, Book Now, Inquire Here, Sign Up and more.
One of the most important things is to have all the appropriate tour information and travel copy available to your visitors. Details are key and the more information the better! This will not only inspire your visitors to read further, but will give them all the necessary information and build their trust in your experience and expertise.
Your visitor’s journey through your website needs to be seamless so that they have a positive experience browsing through your site, which will lead to more bookings. Finally, the booking and payment process needs to run smoothly to avoid loosing any ready-to-book customers.
Online booking and payment software for travel companies
One of the major things to consider for your online travel website is the booking a payment software. You want this whole process to be simple, secure and efficient to avoid any stress or negative experiences for your customers. WeTravel has created payment processing software specifically for small travel operators. The software will help you create a seamless payment process with a payment gateway.
This is how it works:
When looking for payment software to use, it is vital that it is secure, safe, has multiple currencies and payment options and is affordable to use. While Paypal is a popular payment gateway, it can be quite expensive and does not offer useful features that can streamline the entire process.
You also need the process to be seamless for a good user experience. Not only does WeTravel’s payment software create a smooth payment process for your customers, but it integrates easily with your site and is quick and simple to set up. It can be embedded into your travel site so that customers aren’t taken to another website to pay.
The software also includes a booking management feature to optimize your business’s workflow, which most other payment gateways do not. This allows you to easily track and manage your customers, enhance communication and transfer your funds easily.
Paid online advertising (Facebook and Google PPC)
Advertising your travel website and tours online is a helpful way to drive more traffic to your site and increase your customers.
Google Pay Per Click (PPC) advertising is a quick step to earning some extra cash and grow your online business. PPC advertising is when you pay a small fee to a publisher when your ad is clicked on through their channel. There are many different PPC advertising services you could use as well as social media platforms to advertise your travel website and tours.
Google Adwords is one of the most popular PPC advertising services. Google is a massive global advertising platform and ads that are the most relevant to searches with specific keywords will rank higher on the Google search pages. To be successful with this advertising model you will need to understand the PPC Hierarchy of Needs and Retargeting.
The PPC Hierarchy of Needs is a useful model to help simplify the complexity of PPC advertising. Account structure is the base of the hierarchy, followed by Keywords, Landing Pages and then Ad Copy at the top. Good campaigns that follow the hierarchy are essential to your success. Retargeting uses cookie-based tools to show ads for things on pages they’ve previously visited. This is a great way to drive them back to your site and turn them into customers.
Advertising through Facebook is an affordable method to increase your traffic and generate more business. It has many different formats to make your ads eye-catching and attract Facebook users’ attention. You can also monitor your ad’s performance and make any necessary changes along the way. This is a great advertising method for small travel companies and is highly recommended to help launch your business online.
Content marketing and organic search
In order to generate more traffic to your travel website, it’s important to understand Search Engine Optimization (SEO). Learning the fundamentals of SEO will help you improve your online business without having to pay an agency for things you can learn to implement yourself. There are many tools online to help you with this process and grow organic traffic.
It’s important to research keywords as that’s how search engines rank websites on the search results pages. There are two types of signals that search engine algorithms ‘consider’ while ranking sites: on-page SEO and off-page SEO.
On-page SEO includes things like user experience and the relevancy of websites, which helps search engines determine what individual pages are about. Off-page SEO includes signals such as backlinks and social signals, which are used to establish the authority signals to a site.
SEO takes some time to show results but mastering it will exponentially increase your organic traffic. But it won’t work without content.
This is why content marketing is one of the best techniques to market your online travel company. When done right, content marketing will capture your readers’ attention with its relevant information and will encourage your audience to become customers. Great content marketing will help your readers along the customer journey, which begins with awareness and discovery, followed by evaluation, intent and finally, booking.
Carefully consider your content marketing strategy and create content to serve a specific purpose. There are different types of content to consider – it can be content that is created to capture attention and increase traffic, viral content or content developed for the purpose of generating links. Create your content with one specific objective in mind, instead of all three to keep your content marketing effective and clear.
When implemented correctly, email marketing can be an effective way to turn leads into customers. It can also lead to considerable returns on investment, so is definitely something you should be implementing in your marketing strategy.
There are many services available to help small companies get started with email marketing. Features such as segmenting lists and automating emails are essential in the software you choose as a small travel company.
For email marketing to be successful you have to have permission from your contacts or else your emails will be considered spam and your marketing strategy will not be effective in generating more business.
A good way to get permission from users is by implementing a lead magnet, which is a free offer for your site visitors if they give you their email addresses. These offers could include things like newsletters or access to tour discounts, downloading free guides, and others. Make sure to emphasize the value of your offers for your lead magnet.
It’s also important to include email opt-ins in the payment process for remarketing purposes. Remarketing is a great technique to grow your online business and create loyal customers.
When you’ve collected a good number of emails, consider segmenting your email list. Email list segmentation is when you put your email contacts into different categories based on specific characteristics. This will help you send out more personalized emails to your contacts, which will give you better results. A simple method of segmenting your email lists is to look at how your contacts subscribed. But you could get more specific and look at demographics, preferences, past customers, online activity and many more attributes to create very niche lists with higher relevancy, resulting in more conversions.
Automating emails is very useful as your email list grows and becomes harder to manage. Automated email sequences can be set up to help you keep your audience updated on your work. Make sure the email copy for your autoresponders is well thought out, eye-catching and has a personal touch so that people don’t unsubscribe from your list. Nowadays, high number of unsubscribes might result in losing your email service license altogether.
Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019
Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.
With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.
Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.
However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.
1. Facebook Ads
If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!
Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.
Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.
2. Instagram Stories
Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.
Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.
There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.
3. Video Marketing
By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.
YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.
4. Email Marketing
Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.
Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.
Keep the written content short and snappy, and always include images and videos.
5. Optimize For Mobile
People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.
Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.
Tips On Effective Marketing Strategies And So Much More
So those are five tips on effective marketing strategies for small businesses in 2019.
If you found this useful, then why not check out some more of our marketing guides right here.
Things to Consider Before Measuring Digital ROI
Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.
Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.
First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –
- Overall digital performance: Traffic, sales leads and user reach.
- Channel: social media platforms, search engines, websites
- Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
- Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.
Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.
6 Metrics to Help You Determine Your ROI
Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.
Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.
Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.
Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.
Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”
Understand Your Customers and Their Consumer Habits
With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.
For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.
The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.
Know Where You Are Spending Your Money
If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.
Building An Anthill: How to Market Your Pest Control Business
People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.
And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.
So, how do you spread the work and track down new customers?
Here’s everything you need to know about marketing your pest control business.
Create a Website
As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.
A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.
While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.
Check Your Local Listings
Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.
If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.
You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.
Start a Blog
Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.
A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.
For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.
Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.
Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.
By keeping up with your social media, you can also use it to take control of your online reputation.
Marketing Your Pest Control Business
The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.
Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.
We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.
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