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How To Diversify Your Marketing Activity

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When it comes to your business activity, you’re always going to want to be able to do what you can to get yourself into the best possible position. As you start out in business, it’s safe to say that you’re going to want to be able to do well. Nobody really going into business thinking that they’ll just see how it goes, and if they fail – they fail. Instead, you have dreams of how things are going to go. So it’s always going to be important for you to chase after them and ensure that everything goes to plan. For that to be the case, you’ll want to really work to make a success of things. More often than not, it’s going to pay off for you to have a plan of action, particularly when it comes to your marketing.

While you won’t always be able to dive right in with your marketing from the beginning, you should definitely ensure that you do what you can to get there over time. At first, you need to work on one idea, master that, and then add in another. If you try to do too much all at once, it will backfire. Instead, you need to ensure that you’re taking your time. But, it’s important not to settle and get stuck plodding along with just one or two things. While you can take your time, you still have to be aggressive. And diversifying is the best way to do that. So let’s consider fifteen ideas that will help you to do that.

1. Create A Website

The very first thing you need to do is to create a website. If you have an online business, then you may already have this in place. But if you’re an offline business, don’t think that you can go without them. Because your website should be your core marketing base. Everything else should feed into this. Either way, ensure that your website is very much on brand, that it’s easy to navigate, and that your products are services are incredibly clear.

2. Start A Blog

From here, you’ll then want to get a blog for your business. Again, if your business is a content site, then this will be the core of what you’re doing. If not, you still need to create a blog section of your website. Not only is this going to aid in the section that comes next, but it also gives you content to share on your social media and to engage your audience with.

3. Work In SEO

Now, you’re going to want to kill it with some SEO. If you have no idea how to do this, get yourself started with some SEO basics. Or, if you really don’t want to put your focus on this, hire a company to do it instead. Think about bringing in professionals that can really get your SEO where it needs to be, with both your on-page content and the off-page link building process.

4. Start A Newsletter

It’s also a great idea to start to build a mailing list as soon as you can. When you have your own database of emails, you’re free to market to them as and when you want. You’re not at the mercy of any other platform, as that data is yours. You’re also getting direct to your customer and you get to track their interests in the email topics too to see what works.

5. Master One Social Platform

Now, you know that you need to be on social media, but you have to be tactical about this. Don’t just create accounts with every platform and hope for the best. Instead, you need to learn how to master just one platform. Really spend some time engaging with your audience, creating great content, and building up a follower base.

6. Add More

When you feel as if you’ve really mastered that platform, you’re then going to want to think about adding in more. But again, do this one at a time. Say you’ve nailed Facebook, now take on Instagram. When those are done, go with Twitter, then Pinterest, and so on. But just make sure that you’re really getting to know each platform and how you should engage with your audience on it.

7. Try Paid Search

If you’re not using paid social right now, then that’s got to be your next step. While your SEO definitely counts for something and will be doing its thing, you should be looking to support this with Google Adwords. You can often really top up your traffic by working on both and scooping up clicks that you may have missed otherwise.

8. Try Paid Social

As a step on from that, think about using a paid social strategy too. Right now, there’s so much to gain from advertising on sites like Facebook and Instagram. Yet it’s still something so new that not everybody does it. If you want to make sure that you’re going all in with your marketing, you need to start advertising on these platforms with as much as you can afford when you’ve mastered each of them.

9. Use Video & Voice

But don’t just stick to written or visual content. If you’re really going to see what’s effective, you need to add video and voice into the mix. By doing YouTube or putting out videos and starting a podcast, you’re tapping further into your audience and giving people a new way to connect with your business.

10. Trial Display Advertising

But social and search advertising are the only two forms that you should think about doing. From here, you’ll then want to consider display advertising. By retargeting people that have already engaged with your business, you should find that you can scoop up extra sales this way. And yes, it’s still relevant – so make sure you’re working on it.

11. Trial Affiliate Marketing

We hear a lot about affiliate marketing as a way for content sites to make money – but it’s also a great method for businesses to use to bring in extra sales too. By paying a percentage of the sale, such as 10% to affiliates, you should find that you get a ton more sales too. So flip this over and see how you can earn more business and add to your marketing strategy by working with affiliates.

12. Get Some PR

PR is often invaluable too. If you want to ensure that your brand awareness is where it needs to be, don’t forget about traditional and online media placements and the power that they can have. At the same time, work with influencers. See what kind of collaborations you can come up with to get your name out into the online space.

13. Attend Events

You should also think about being at events too. Whether we’re talking trade shows and conferences or retail showcases or a gift fair, look into options in your industry and sign yourself up. By having a presence at industry events, you’ll really be rounding off your marketing strategy, showing that you’re a leader in the industry, and connecting with your customers in new ways too.

14. Host Meetups

On the flipside of that, you should also look to host your own events too. While attending events can give you visibility, help with PR, and often allow you to connect with your audience, hosting your own events is a direct way for you to engage your audience. Invite your clients to an intimate dinner, host a corporate day, or invite customers to a fun event. By thinking about ways that you can really link up with your audience, you’ll find that you get that great level of interaction and lots of online coverage as a result too.

15. Create Free Products Or Services

And last but certainly not least, you might like to think about the free content, products, and services that you can put out. If you want to really engage your audience, give them a taster of what your company offers, and also create demand, freebies are great. You can really add value and work to create a connection with your audience by giving out things for free. And as their loyalty increases, so will your business.

Now that you’ve seen each of the fifteen different marketing ideas that can help you to really push your business forward, are you feeling inspired? Do you see what you can do to really make a difference to your business as you know it? Half the time, you just don’t know what you need to do in order to find the successes that you’re looking for. But now you have fifteen different ideas to help you get started. Yes, you’re going to need to put the work in – but if you’re consistent and you work hard, you should find that each avenue pays off. So get started today, work on your first step, and start to diversify your marketing strategy.