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How To Diversify Your Marketing Activity

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meeting, peopleWhen it comes to your business activity, you’re always going to want to be able to do what you can to get yourself into the best possible position. As you start out in business, it’s safe to say that you’re going to want to be able to do well. Nobody really going into business thinking that they’ll just see how it goes, and if they fail – they fail. Instead, you have dreams of how things are going to go. So it’s always going to be important for you to chase after them and ensure that everything goes to plan. For that to be the case, you’ll want to really work to make a success of things. More often than not, it’s going to pay off for you to have a plan of action, particularly when it comes to your marketing.

While you won’t always be able to dive right in with your marketing from the beginning, you should definitely ensure that you do what you can to get there over time. At first, you need to work on one idea, master that, and then add in another. If you try to do too much all at once, it will backfire. Instead, you need to ensure that you’re taking your time. But, it’s important not to settle and get stuck plodding along with just one or two things. While you can take your time, you still have to be aggressive. And diversifying is the best way to do that. So let’s consider fifteen ideas that will help you to do that.

1. Create A Website

The very first thing you need to do is to create a website. If you have an online business, then you may already have this in place. But if you’re an offline business, don’t think that you can go without them. Because your website should be your core marketing base. Everything else should feed into this. Either way, ensure that your website is very much on brand, that it’s easy to navigate, and that your products are services are incredibly clear.

2. Start A Blog

From here, you’ll then want to get a blog for your business. Again, if your business is a content site, then this will be the core of what you’re doing. If not, you still need to create a blog section of your website. Not only is this going to aid in the section that comes next, but it also gives you content to share on your social media and to engage your audience with.

3. Work In SEO

Now, you’re going to want to kill it with some SEO. If you have no idea how to do this, get yourself started with some SEO basics. Or, if you really don’t want to put your focus on this, hire a company to do it instead. Think about bringing in professionals that can really get your SEO where it needs to be, with both your on-page content and the off-page link building process.

4. Start A Newsletter

It’s also a great idea to start to build a mailing list as soon as you can. When you have your own database of emails, you’re free to market to them as and when you want. You’re not at the mercy of any other platform, as that data is yours. You’re also getting direct to your customer and you get to track their interests in the email topics too to see what works.

5. Master One Social Platform

Now, you know that you need to be on social media, but you have to be tactical about this. Don’t just create accounts with every platform and hope for the best. Instead, you need to learn how to master just one platform. Really spend some time engaging with your audience, creating great content, and building up a follower base.

6. Add More

When you feel as if you’ve really mastered that platform, you’re then going to want to think about adding in more. But again, do this one at a time. Say you’ve nailed Facebook, now take on Instagram. When those are done, go with Twitter, then Pinterest, and so on. But just make sure that you’re really getting to know each platform and how you should engage with your audience on it.

7. Try Paid Search

If you’re not using paid social right now, then that’s got to be your next step. While your SEO definitely counts for something and will be doing its thing, you should be looking to support this with Google Adwords. You can often really top up your traffic by working on both and scooping up clicks that you may have missed otherwise.

8. Try Paid Social

As a step on from that, think about using a paid social strategy too. Right now, there’s so much to gain from advertising on sites like Facebook and Instagram. Yet it’s still something so new that not everybody does it. If you want to make sure that you’re going all in with your marketing, you need to start advertising on these platforms with as much as you can afford when you’ve mastered each of them.

9. Use Video & Voice

But don’t just stick to written or visual content. If you’re really going to see what’s effective, you need to add video and voice into the mix. By doing YouTube or putting out videos and starting a podcast, you’re tapping further into your audience and giving people a new way to connect with your business.

10. Trial Display Advertising

But social and search advertising are the only two forms that you should think about doing. From here, you’ll then want to consider display advertising. By retargeting people that have already engaged with your business, you should find that you can scoop up extra sales this way. And yes, it’s still relevant – so make sure you’re working on it.

11. Trial Affiliate Marketing

We hear a lot about affiliate marketing as a way for content sites to make money – but it’s also a great method for businesses to use to bring in extra sales too. By paying a percentage of the sale, such as 10% to affiliates, you should find that you get a ton more sales too. So flip this over and see how you can earn more business and add to your marketing strategy by working with affiliates.

12. Get Some PR

PR is often invaluable too. If you want to ensure that your brand awareness is where it needs to be, don’t forget about traditional and online media placements and the power that they can have. At the same time, work with influencers. See what kind of collaborations you can come up with to get your name out into the online space.

13. Attend Events

You should also think about being at events too. Whether we’re talking trade shows and conferences or retail showcases or a gift fair, look into options in your industry and sign yourself up. By having a presence at industry events, you’ll really be rounding off your marketing strategy, showing that you’re a leader in the industry, and connecting with your customers in new ways too.

14. Host Meetups

On the flipside of that, you should also look to host your own events too. While attending events can give you visibility, help with PR, and often allow you to connect with your audience, hosting your own events is a direct way for you to engage your audience. Invite your clients to an intimate dinner, host a corporate day, or invite customers to a fun event. By thinking about ways that you can really link up with your audience, you’ll find that you get that great level of interaction and lots of online coverage as a result too.

15. Create Free Products Or Services

And last but certainly not least, you might like to think about the free content, products, and services that you can put out. If you want to really engage your audience, give them a taster of what your company offers, and also create demand, freebies are great. You can really add value and work to create a connection with your audience by giving out things for free. And as their loyalty increases, so will your business.

Now that you’ve seen each of the fifteen different marketing ideas that can help you to really push your business forward, are you feeling inspired? Do you see what you can do to really make a difference to your business as you know it? Half the time, you just don’t know what you need to do in order to find the successes that you’re looking for. But now you have fifteen different ideas to help you get started. Yes, you’re going to need to put the work in – but if you’re consistent and you work hard, you should find that each avenue pays off. So get started today, work on your first step, and start to diversify your marketing strategy.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

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Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

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talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

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person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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