You have a great business, good clients and good stores, but you want to tell your story to the whole world. You want to increase your customer base through online marketing but you still don’t know how. Your biggest challenge is drafting an eye-catching web-content to tell your clients why they should trust you with their money. You want them to know how great your products and they can possibly change their lives. Yes, you are great at what you do, but no one knows that. Does that sound like you? Pull a chair, and a notebook then for today you are going to learn the proven techniques on how to write web content that will pull customers to your store.
1. Be humane
Win the trust of your customers by simply giving them your ears. Nothing draws people closer than a listening partner. Show your client that you are listening and you can relate to their problem. This way they will feel they found somebody who understands them well. For instance, you may write something like this; “it can be an uphill task taking care of old loved one. At times, the burden becomes heavier than you thought. We understand the struggle and the pain. That’s why we give you the best services, facilities and compassionate and all time care they learn to continue enjoying their old age.”
2. Address specific issues
What turns off people online is general information they get. Yes, you are doing great but just telling people our customers run to our store because of our dedication to them’ is not enough. You have to be specific in the services you are giving your customers. You can use a statement like “clients run to us because of our experienced legal team in civil and motoring cases, settlement, plea bargaining and many more.”
3. Stick to using small paragraphs
Let’s face it, who likes reading through a junk of information without getting what they are looking for? Of course no one. Using 2 to 3 sentences in a paragraph is good enough for a web content. Just remember you are addressing a problem in simple and straightforward manner.
4. For email content
- Make an eye-catching subject line. What determines if your mail will be opened or not is your subject line. Make it short and very interesting. Steer away from words like free, or guaranteed.
- Use strong words throughout the content. Your aim is to pass your message using the limited space you are given. Not only passing information but also getting your clients excited. Here all you need to do is use short and powerful words.
5. Writing for blogs?
- Don’t be too much formal. Remember blogs are like means of communication between friends. Therefore, stick to the informal way of communication. Make it as casual as you can. This will ensure your information gets a good reception from your clients.
- Use headings and subheadings. There are only few things worse than unstructured information. Your clients are not interested in your stories. All they do whenever they visit your site is skim to find relevant information. Spare them the pain of going through everything by using headings and subheadings.
You can get inspiration in customwriting sign in to continue sharpening your web-content writing skills. Otherwise, whatever your field of specialization it is always important to communicate effectively with your customers through content writing.