If you’re like most small businesses, your WordPress website is the foundation of your online presence. It’s the most popular CMS with over 30 percent of all websites using it. WP powers nearly 15 percent of the top sites in the world so it’s not just small business who put their trust in it. However like all systems optimizing it for search engines is a never-ending process but a necessary one that allows you to get the best of Google, reach more people, and make more profits. But you don’t need to be an SEO expert in order to do this. With the right WordPress plugins, you can quickly and easily boost your website’s SEO and take your business off the ground or see an increase in traffic and sales.
Here are 5 examples of plugins you can install on your WordPress site that can do wonders for your SEO:
1. Yoast SEO
Yoast SEO is the #1 WordPress SEO plugin. It helps your site get indexed by Google correctly thanks to an XML sitemap and be verified with the major search engines.
With it, you can choose a focus keyword for each page of your site, add breadcrumbs, redirect pages with one click, have custom meta header and description, prevent search engines from indexing certain pages, and more.
2. Broken Link Checker
The next plugin we’d recommend to boost your SEO is Broken Link Checker. You might not know this, but the more you publish pages and add links to your site (which happens all the time when growing a blog), the more broken links you might be having. Having a tool to automatically detect these is great.
Broken Link Checker also offers direct editing of links. You can allow email notifications so you can immediately spot broken links and fix them. Plenty of experts in the digital marketing field are making use of this smart plugin. Here’s what Mr. Mario Peshev CEO and Founder of Devrix says about this plugin in particular:
If you don’t monitor your site with SEMrush or Ahrefs, broken links may interfere with your marketing funnels. Broken Link Checker is a handy tool that keeps an eye on your website and reports outdated or inactive links, letting you update your content before disappointing your readers.
3. WPtouch Mobile Plugin
One of the most important Google updates that came out recently is about having a mobile-friendly site. More and more people are surfing the Web from their phone or tablet and there are certain requirements you must meet in order to provide them with a great user experience.
Mobile traffic is increasing but having the same design for desktop and mobile just won’t do. You need smarter menus, no pop-ups, bigger font, 1 column of text on each page, big enough buttons so that the person doesn’t need to zoom in, and so on. Instead of hiring a designer to do all that for you, you can use a plugin. One example is WPtouch – the most popular WordPress mobile solution.
4. SEO Friendly Images
Another area you shouldn’t overlook and forget to optimize is the images on your site. You can use a tool to resize them all, together with any new one you upload. The right plugin for optimized visuals on your site is SEO Friendly Images. It has a feature called lazy loading that saves bandwidth and makes your site faster. It’s basically telling the images on each page to load only when the user scrolls to them. It’s quite handy and beneficial for performance.
Additionally, it updates all images with ALT and TITLE attributes and is easy to set up.
Last but not least, it’s smart to constantly monitor your rankings so you can see whether or not you’re in the right direction. One tool that can give you the data you need is Rankie. This WordPress plugin shows you keyword rankings and updates the results daily. You’ll get monthly reports with the latest trends so you can set your next SEO goals based on that. What’s more, you can use the research tool to find the right keywords to target.
Your site won’t start ranking higher without any additional efforts on your side. While SEO requires many actions in different areas, installing the right plugins that can boost your rankings is a must.
Using them must become a habit too. Often, business owners or bloggers just install a plugin only to never get to know all its features. But you can’t use these tools to their full potential unless you test them for a few days, read about how others are using them and try all their features. Once you give each a chance, you’ll be amazed by the number of hours weekly they can save you in terms of SEO-related activities. Now that’s been sorted you can turn your attention to other ways to improve your website SEO including posting regular informational content on your blog. Content that’s unique, well crafted and relevant with the appropriate reference links is highly favoured by search engines so give it a go and use your plugins like the aforementioned to get found and boost your ranking.