Very few businesses understand the exact role of an event organizer. More often than not, companies can get so invested in the best strategies to prepare for a trade show that they can forget the importance of smooth and effective organization. Indeed, it doesn’t matter how much effort and budget you dedicate to the preparation of your business event. If the venue isn’t optimally managed and set to welcome all visitors and exhibitors safely, you are wasting your time. In fact, a lot of companies blame themselves for failing to attract customers to their stand. However, it is essential to note that no visitor is ready to spend a few hours visiting a trade show in a venue that is isolated or that doesn’t offer any of the necessary facilities. An event organizer could transform a trade show into a success that reflects on stand footfall and engagement. Here are the many invisible ways in which an event organizer can make all the difference.
The organizer manages the venue for you
When you choose to join a professional trade show, you don’t have the choice of the site, as this is up to the sponsor and the organizer. However, you can make sure to always research the venue before booking your space. Indeed, an organizer who has made a poor choice in terms of venue can affect the quality of the trade show. A too small site could lead to a crowded and claustrophobic space, while a venue that is too big can make the event appears empty and unpopular. If you decide to throw your own networking event, you should also consider working with a professional organizer to pick the best venue for your needs. While size matters, accessibility, location and overall look can affect the success of the event. You wouldn’t want to invite your clients to a venue that is difficult to reach via public transport, as many would decline the invitation.
Health & Safety checks all day long
How many exhibitors consider the matters of H&S at a trade show? Very few, as your sole concern is to present a stand that is compliant with the regulation of the venue. However, it is the responsibility of the organizer to arrange with the venue for essential facilities, starting with custom trash cans with the logo of a sponsor company or the event – to reduce the risk of garbage on the floor – to useful tailored signs. Additionally, private events or trade shows on invitations do need to scan visitors at the entrance to keep the area safe for all. You can get a feel of the organizer’s effort by visiting some of their other events.
Marketing spots on the venue
Last, but not least, the organizer should also be able to afford valuable and useful sponsoring packages. Ultimately, if you choose to sponsor an event, you want your logo to be placed on critical items so that visitors can remember you. From the badge lanyard to a privilege placement on the event map, sponsoring needs to be beneficial for both parties.
The bottom line is that organizers can turn a trade show into a success. Their quality work attracts visitors and brands alike. Choose wisely and never agree to a show without checking their previous work.