The viability of a successful marketing campaign will depend on your strategy and you tweak it to improve conversion.
The overriding goal of marketing is to full the sales funnel. Therefore campaigns need to attract customers, and in this article, we have tips you can use to achieve improve your success rate with proven digital marketing techniques.
The starting point of all digital marketing is content, and adding fresh, unique, relevant content to your website will attract visitors from various channels. Add regular blog posts using text, videos and images you can share on your social media profiles.
Your website is optimised for search, and your content indexed so keyword searches will find your content and attract visitors. Another way to boost your content efforts is to guest post on other blogs. This strategy is one of the most effective ways to boost the efforts of your content marketing.
Almost every business that is doing internet marketing is using content to do it. If you do not have content, then your internet marketing efforts will be void in terms of results. Make sure that you write quality and informative content for your readers and optimize them for search engines.
Email is the go-to channel to reach out to your customers and pull them to your website. Your blog posts can be mentioned in your email marketing links back to read more, and when the content is interesting to your email list subscribers, they will click the link and stay on your website to read more. This strategy returns a high ROI and is proven to It results to lead to sales enquiries and online purchases.
With your email marketing, keep it interesting, relevant and targeted. For example, if your audience is businesses make sure you’re delivering the information they want.
Remember, when you send unique messages using customer personalisation, your emails will have a higher open and click rate. Consider carefully how often you want to communicate with your email recipients. Too often and you risk a high unsubscribe rate, too infrequent and your email list subscribers may unsubscribe as well, so there is a fine balance between too often and not enough.
Trial and error will determine your optimum frequency of email campaigns. Make sure your website can cope with lots of visitors on it at the same time. Nothing will frustrate a website visitor more than slow page loading. What you don’t want is to send out an email marketing campaign to your list, and your website fails to cope with simultaneous visits from a few hundred visitors. A slow website is also a put off for your search too. Google will downgrade your site if it can not be guaranteed to deliver a fast load time.
Tweaking your website optimisation with SEO strategies is an ongoing process. Content is one strategy that keeps your site relevant, and you can control this task within your business. Use an SEO expert for everything else to improve your website rank with Google. Remember potential customers search online, and you want them to find your site. SEO is a growing industry that requires up to date knowledge and skill. Use the experts to tweak your site and improve its attractiveness for search.
Social media marketing
SMM (Social media marketing) is a big topic, and we have many articles with tips on how to do it well. While you can manage it yourself, SMM is more complex now that it uses artificial intelligence so use the experts to get the best outcome for your marketing campaigns.
To come up with a working Pay Per Click campaign, you will need to do a lot of research. When it comes to these kinds of ads, you will also need a creative yet attractive landing page for your site. It offers a quick solution to the traffic problem on your site. Although you will need to pay for such a campaign, you will have to hire a reliable digital marketing agency or Google Adwords expert to get value for your money.