If you think business cards are not important anymore, think again. Your business cards still matter, despite most businesses going digitally nowadays.
We tend to forget vital information; I’m not the only one that forgets the name of the person after 5 seconds of being introduced to each other. Business card provides tangible information for others to remember your company, it’s a physical object that reminds your potential client of who you are and what you do.
What could make your business card stand out against thousands of competitors? Below are some of the tips that you can apply in creating a professional business card that gives a lasting impression.
Who, What, Where, Why?
The first aim of your business card is to answer these 4 questions. This should be the first and most important thing that you need to consider when creating your business card. You don’t want to make your business card look cluttered with irrelevant information, so you should think carefully which contact details to include. Aside from your name, job title, and company name or logo, other essential information that needs to be included is your phone number, email address, and website.
Make It Easy To Read
You may be tempted to shrink the size of your text if you have loads of information to display, which is why it’s necessary that you include the essential ones only. Though small texts may look readable onscreen, they can turn into an incomprehensible smudge when printed. Never go smaller than 8pt and use a font that is simple and professional.
Plain Or Colorful?
There are a lot of factors to consider when thinking of business cards that leave an impression. Should you play safe and use a plain one or are you bold enough to use bright colors? If you are in the design and creative businesses, it’s best to use bright colors since you want to display your creativity and playfulness. A plain design though can also be seen as more stylish and can be as striking and memorable as the colored ones.
If you want your business card to stand out, why not consider adding QR codes on it? Sure it can make your card look more modern, but a QR code has more benefits aside from aesthetically enhancing the appearance of your card. It’s a simple yet brilliant way of connecting your online content to the printed one – people can conveniently access your website by simply scanning the code. You don’t have to worry if you’re tight on the budget since there are tons of free QR code generators on the web that you can use.
The use of multiple senses can improve cognitive functions and improve recall of an object. Embossing which creates a raised 3D effect does not just add style and elegance to your business card but it also creates an easy and lasting recall to your potential clients. Try embossing the letters in your card if you don’t want a dull and plain black and white business card.
How many times were you given a card and flip it over only to find the back of the business card blank?
Whilst it’s relevant that the front should contain essential information about your company, you can save the back of your card for visual purposes. Make your brand shine by taking full advantage of this space. If you want your business card to be one of a kind and totally unique, use images in the form of photography or artwork that are sophisticated. Or, you can use this space to display a large version of your company logo.
The thickness of your business card can somehow create an impression about your company. Thin business cards can make them feel cheap and tacky while thicker ones tend to feel more expensive which automatically translates to your business as established and secured. As a general rule, don’t go for a paper that is thinner than 300gsm.
Prepare Your Business Card For Print
Make sure that you double check everything before printing your business card. One simple oversight or typo can branch out into multiple mistakes when they are already printed. Before you send your card to the printer, make sure to check these things:
- File settings – You would need a document size of 1039 x 697 pixels with the most common card size of 3.5 inches by 2 inches. For the images to look clean and crisp, you should have a high resolution with at least 300dpi. Avoid saving the design as JPEG or PNG, instead save it as a vector-based PDF for best quality and crisp looking.
- Bleed – Bleed is an extra 1/8 inch of space allocated for backgrounds or design elements that extend beyond the finished size of your design. It should have the same color as the background so that border strips will not show. While background color should extend to the edge, all text should stay within the safe area.
A well-designed business card is an important marketing tool. Carrying them with you wherever you go is a way to show people that you really do mean serious business.