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The Ultimate Guide to Picking the Best Business Signs for Your Company

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OpenIf you want to make your business look as professional as possible, then you may be considering buying business signs. Business signs are a great way to make your business stand out and look more authentic with a professional feel.

Remember that your business is more than just a name and a logo, it’s a brand. Business signs are a great way to start enforcing your companies brand.

76% of customers said they had entered a store they never visited before, just based on their signs.

You’ll also find that good signage can have a positive impact on your businesses profitability.

With around 60% of businesses reporting a positive impact on sales and profits thanks to improved visibility of their signage.

To help you better understand how to pick the best business signs for your company, we’ve put together this ultimate guide.

Let’s get started.

Why Are Signs Important?

If you operate a local business, a sign can be a hugely important aspect of your brand. A creative, well thought out sign can help in a number of ways.

Your business can stand out from your other competition. As we mentioned above, you can bring in new customers that haven’t visited before.

You’ll also find that customers are more likely to purchase from businesses they’ve already heard of. Good signage is a great way for your business’s name to get out there and start planting the seeds for future sales.

How to Pick The Best Business Signs for Your Business

Creating and picking the best sign for your business can be tricky. We’ve outlined the best ways to create your business signs.

1. Start With The Logo

Logo design isn’t a guessing game. A great graphic designer will be able to help you combine different and subtle elements to send a message psychologically and subtly to your audience.

Things like retro designs or certain colors can emote feelings of nostalgia in a brand. It’s not a bad idea to do some research on the psychology of colors or pay a designer to help you.

You can use a great design for everything from your signage to other aspects, such as business cards or for your website.

You’ll usually find the KISS principle helps here. Keep it simple stupid. The more minimally designed logos generally do a lot better.

2. Be Consistent

Along with your other marketing materials, you should try and make sure your sign matches with the rest of your brand’s themes. This can help to convey the feel of your company.

For example, if your company is professional, your logo should reflect this. If your company is more light hearted, playful and fun, the color and design should show that.

You’ll see bakeries or cupcake shops with bright colors and fun characters, yet law firms will have simpler and more toned down colors.

The trick is consistency across your different signage and showing that you understand your market.

3. Your Colors Are Important

Colors are important not just for your logo but also your signage. You should think about the colors you use, as different colors evoke different emotions.

When combining your colors with different colors, you should be aware of the message it sends.

For example, contrasting colors grab your audience’s attention, but similar colors will give a sense of harmony.

You’ll find that warm colors like oranges and yellows can give a more aggressive message while cool colors like greens and purples are much less intrusive.

Remember that colors also affect your customer’s behavior too. Customers will eat more when surrounded by warm colors like yellow and red, while cooler colors can suppress your appetite.

4. Think About Personalizing Your Brand

The text you use in your signage isn’t the only way you can communicate with your customers.

A picture can speak a 1000 words.

You’ll find many businesses using animals, people and other characters in a logo to make them seem more family-friendly and that the company cares about the customers.

Remember that you can break the mold with your signage. Consider adding a special message.

A sale sign might seem like good business sense, but congratulating a married couple or thanking the community for its support can make the image seem more personalized for the people that it fits.

Remember that a sign for your business may be the only piece of marketing that your customers see. Over time, you can hope that customers come to know your branding, colors, and logo.

It might be time to look at improving your brand and your signs at the same time.

5. Remember the Function

Remember that your sign is more than just an announcement that you exist. A business sign should be a silent salesperson for your business.

Signs outside can help to draw attention to you and your business, while internal signs can help customers find certain merchandise and can sometimes even lead to an impulse buy.

You can even use social media in your print designs to help improve engagement. Signs are a great link between your business and the outside world.

Think about what you can do with your sign that is going to draw people towards you. Find out more about different types of signs and the functions they can perform for your business.

You can even take inspiration from the top companies in the world, and see what their signs are doing for them.

6. Consider the Type of Sign

When you have external signs for your business, you have a few choices. You can go for ground mounted signs or even a sign that’s mounted on your building.

Ground mounted signs come in all sorts of shapes and sizes and businesses will often place them at the roadside to draw people to your business. You can attach building mounted signs to your building and can be useful if you have a lot of foot flow past your place of business.

Downtown shopping areas are a great example of a place where a building mounted sign can work wonders for your business.

What Will Your Business Sign Include?

With so many options to consider, it can be difficult to decide what to include and more importantly, what not to include in your business sign.

Remember that business signs are more than just an announcement about your business, they are a sales tool, and you should consider how that’ll change your business for the better.

Get in touch with an expert for help picking a business sign today.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

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Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

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talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

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person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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