When websites like eBay first launched, the internet became rife with stories about people buying things and getting something else instead. Broken goods, mislabeled items, and loads of other scam-like offerings have been produced over the years, and times have certainly changed. Nowadays, buyers have much greater protection than they used to, and operations like this will rarely last long at all. As a seller, though, this can make things a little bit tricky. To help you out, this post will be exploring the importance of accurate descriptions, and the tools you can use to start writing them.
To begin this process, it’s a good idea to think about the law, and what is in place to force you to keep in line with this sort of work. Consumer law has become very strict over the last few years, and most of the rules you have to follow are made in the buyers favour. You can’t mislead or lie to people, even if they don’t ask for certain information, as this will be seen as deliberate. To make sure you’re following the law correctly, it will be worth reading the terms and conditions of the platform you’re using to sell on.
There are a lot of different attributes which can be assigned to a product, and the basics, like weight and quantity, are some of the most important. You should know these numbers without having to check, as they will be nice and easy to figure out. A quality platform scale can help you with weights, ensuring that your listings are accurate, while counting twice will always be worth it when sending out multipacks or large orders.
As you start to get more detailed, a lot of products will have specifications which relate to the job they have to do. Electronics are great examples of this, with things like spin speed and storage space making a huge difference to price, and being a big deciding factor for customers who are shopping. To make sure that this is handled correctly, it could be worth grabbing this information directly from the manufacturer’s website.
Finally, as the last area to consider, it will be time to think about the condition of the item. If the goods you are selling are new, you have an easy job here, and will be able to get rid of items with ease. For used goods, though, you have to be very detailed in the descriptions you give about their condition. Small bumps and dents should be noted, along with any features which don’t work. Where you can, it is a good idea to include images of the imperfections.
Hopefully, this post will inspire you to start working harder on the time you put into your online product descriptions. A lot of people find it hard to cover areas like this, and you will need to work hard if you want to do it correctly. Of course, though, there are loads of tools out there to help you, and you can read some existing adverts to get you started.