Starting a business from scratch is no easy job. However, with a bit of patience and perseverance, you can really hit it off and create a market base for your product. A budding entrepreneur is faced with a myriad of questions about the budget, the time, and the promotional value of the brand.
Amidst all these burning issues, one might forget a teeny-tiny but extremely significant factor that can determine the fate of your product – the packaging. Most start-ups are so focused on the product that they completely overlook the package it’s wrapped and shipped in. We’re here to help you with that. Here are some quick packaging tips that growing enterprises might benefit from.
Know your Product and the Production
You need to have an in-depth knowledge of your product and the whole production process before you pick out the right package to wrap it up in. You just cannot choose any generic packaging solution for your product and expect it to work out. Each product has its unique composition, usage, and lifecycle. One cannot pack liquid items in wooden crates, right? Collaborate with suppliers who understand the technical aspects of your product and are competent enough to protect it from any harm. The product would ultimately end up on a supermarket aisle before it’s picked up by a shopper. It has to be in good condition until and after it reaches the end-user.
Stand Out From the Crowd
Small-scale start-ups lack the foresight of larger, established brands, and that’s okay. Often, as budding businesses, you lack the resources required to take over the market. However, that shouldn’t deter you from expanding your scope and standing out from the crowd of other brands you’re surrounded by. Packaging helps you with that. Most start-ups see packaging as an unnecessary cost they should cut down on. This is where you’re wrong my friend. The right package is like a silent but impactful brand ambassador promoting your product to the customer effectively.
Big, Bold and Beautiful
First impressions matter and anyone who tells you otherwise is lying! A good package not only protects the product from external damage but also promotes it. The average customer can be easily lured in by an attractive package. A visually competent packaging solution automatically boosts your sales prospects. A product wrapped in the vibrant and bold box is more likely to catch the eye of the shopper and end up in his basket than one packed in a simple brown box. Refrain from keeping the package overtly complicated, instead, keep it minimalistic, impressive and to the point.
As discussed earlier, the package is the silent spokesperson that informs and impresses the customer about the product. With a good package, you can create a solid brand image in the market. Adding a special logo, brand name, and colors onto the package makes it memorable and easy to identify. You don’t really need expensive advertisements and huge hoardings (though there’s no harm in that if you have that kind of money). The best packaging options not only convey what’s inside but also successfully communicate the value and market position of the brand to the end-user.
Not all businesses have huge capital investments at their disposal. And if you’re a start-up, gathering more funds becomes all the more problematic. So, we don’t really blame the newbies who don’t want to indulge in fancy packaging solutions due to lack of money. However, attractive or practical packages don’t necessarily have to be expensive.
Consider simplistic and minimalistic designs that would highlight your brand, keep the product intact and also have a high aesthetic appeal. Start with generic designs and gradually move up to custom-made boxes. Also, try getting the packaging material in bulk as it reduces the cost-per-unit of the box considerably.
As a start-up, it is your social responsibility to contribute to protecting the earth and its resources. More and more companies are resorting to using sustainable and biodegradable packaging material to wrap their products in. Eco-friendly packages are not just good for the environment but also effective in sending out a message.
Such packaging conveys to the customers how considerate and actively involved you are in being responsible for how you use the planet’s resources. Reusable plastic, recycled paper, jute bags, cloth packages, recycled glass – you can use just about anything for packaging.
The Unboxing Experience
Make sure that the actual product delivers all that is written or depicted on the box. The packaging should be durable, portable and easy to store. Also, it should be easy to unpack or unbox. Unboxing a good package always feels like it’s Christmas all over again! A smart package creates a sense of excitement for the customer who is now interested in checking what’s inside. The box or bottle isn’t always disposed off after its contents are used. Often, users retain and reuse the package. Be the brand whose packaging is hard to throw away for a consumer.
Fun fact – Most people judge a product by its packaging. With the right package, you can not only establish your place in the market but also save the customer a lot of time and trouble. A bulky, hastily packed product is prone to damage, is unattractive. And impractical. The ever-growing competition on retail shelves and online stores only makes matters worse. It’s high time you start putting in some effort in improving the product packaging. Spend some money on the package; it’s definitely worth all the effort.