Link building is the process by which your website acquires links from other sites. As a process, it significantly improves your search engine ranking and directs more traffic to your site. In order to thrive online, your website’s online visibility matters a great deal. For that reason, the importance of link building can never be underscored. Understanding link building significantly positions you ahead of your competition as you command a stellar online presence.
In pursuit of search engine optimization or simply SEO, link building campaigns have taken both natural and unnatural paths. In natural link building, sites earn a slow but steady inflow of links into their websites. Unnatural link building, on the other hand, seeks to accelerate the process. It could be penalized or treated as spam by search engines. High-quality links built naturally not only improve your search engine ranking but also help build a strong online brand.
Here are seven website link building strategies that will help boost your link building efforts:
By creating your own blog, you create a platform to post fresh content online on a regular basis. In the process, you naturally build links internally. Natural and internal links are a good combination to any search engine out there. As you blog, you can structure your content to link out accordingly. Creating a blog is surprisingly easy provided you identify the right web hosting partner. Consistently putting up new posts with keyword anchor text greatly builds on internal links. You should also consider linking out to websites that interest you while at it.
2. Family and Friends
When on a link building campaign, asking the people you know for a link is the most natural step to take. Think of your relatives, colleagues, employees, business partners, acquaintances and more so friends. If you are the social kind, this could be the easiest strategy so far. Some of them probably have blogs or websites. Don’t be shy to ask them for a link to your website. You can also target those on social media platforms such as Facebook, Twitter, and others.
3. Internal Links
Capitalize on your website’s pages and posts to anchor internal links. Appropriately use anchor text to connect your content and boost your SEO. If used correctly, internal links can be optimized to better promote your most important pages.
4. Press Coverage
Associating your business with the press is another great strategy to build links back to your website. Build relationships with news reporters and always avail yourself for comments on industry-related stories. Being mentioned by reputable news sources passes you off as trustworthy and many people will want to associate with you. This means link backs to your website!
5. Link Directories
Getting listed by link directories is one of the often mentioned link building strategies. There are different directories though that you should be familiar with. General web directories are quite inclusive as opposed to niche-specific ones that demand you meet a certain criterion. These directories could be free or paid. You should, however, first consider the value they bring. Are they worth it?
6. Link Pages
Asking for a link on the link pages, although hard, could help with link building. A link page is basically a web page on someone’s website that contains a lot of links, usually notable ones in different niches. Identifying one that is related to your business is the first step towards obtaining it. You need to then build relationships with webpage owner in order to get access to the link.
7. Join Local Organizations
There is a local chamber of commerce in almost every city. Joining one not only puts out your brand but also gives you an opportunity to network with other local businesses, and especially the related ones. It is a rather easy way to generate leads for people with excellent networking skills.
SEO today is almost mandatory to ensure that your online business survives and thrives. Link building plays a significant role towards this. With the strategies above, you can easily promote your website link building efforts and drive that much-needed web traffic home.