The North American HVAC market pulls in more than $29 billion each year. But competition is becoming even more fierce, as HVAC business owners realize the benefits of HVAC marketing.
If you’re hoping to gain a competitive edge, read on for some top HVAC marketing strategies for your business.
Ready? Let’s get started.
1. SEO Optimized Website
If you’re still using an outdated website, now’s the time to give it a refresh. Your website needs to load fast, be responsive (mobile friendly) and optimized for SEO.
That means that you’ve researched relevant keywords and you’re using them in the right places. This includes your image tags, title tags, copy, headings, blog posts, and more.
Your website should also be easy to navigate. Make sure potential customers know how to contact you, and avoid convoluted or confusing designs.
2. Use Testimonials
Testimonials allow you to establish trust with potential customers who haven’t used your business before.
Sure, you can tell prospects that your company is reliable and trustworthy, but they’ll actually listen to people who have used your company in the past.
Ask your past customers for reviews. These can be posted on your website, but it’s also a good idea to get them to rate your business on Google. For example, if someone was to search ac maintenance Dubai, they can see a map up the top with ratings and reviews.
High ratings and great testimonials will make it much more likely that potential customers will choose your business.
3. Social Media Marketing
Social media is massive when it comes to HVAC advertising. You can use it in many different ways, including:
- Posting content and blog posts on Facebook, Twitter, and LinkedIn
- Using Instagram to show photos of your work and introduce your team
- Using Facebook ads to show prospects exclusive offers and deals
- Engaging with and answering questions from prospects and current customers
Social media can help you attract new customers and remind past customers of their great experience with your company.
4. Referral Programs
If you were looking for someone to mow your lawns, and your friend recommended a contractor she’d used before, you’d be more likely to use them, right?
Referral programs are hugely successful. You can use incentives like discounts or special offers to encourage customers to refer your business. You can also partner with other local businesses and refer your customers to each other- so you both benefit.
5. Content Marketing
There’s a reason why every industry is embracing content marketing. But the best way to do this is to educate your prospects and customers. That means positioning yourself and your business and a leader and authority in the industry.
Find content and articles created by others and share it on your social media. Post regularly on your company blog and answer common questions. Share helpful information, and position your business as trustworthy and knowledgeable. Consider using Facebook Live to answer questions in real time.
Ready for your HVAC Marketing?
As you can see, HVAC marketing doesn’t need to be stressful. By using the above tips, you’ll be able to convert prospects into customers and get your business in front of more potential customers.
Want to learn more about content marketing? Check out some of our educational blog posts today.