Legal services can be a hard sell. This is due to several challenges that get in the way of many a law firm’s desire to achieve better growth numbers.
For sure, an industry that has been around for centuries is no stranger to obstacles. However, it adapts to the trends in technology and uses these trends to create something valuable in the long run. For this reason, law firms are encouraging themselves to update their business arsenals and become more attuned to the times.
The usual marketing practices have long been dropped, and law firms are now looking towards the new horizons of digital marketing and social media.
Indeed, there is no better time for attorneys to get closer to their clients than now. But to be able to forge lasting partnerships, law firms will have to focus on educating their audiences about their services.
Without a doubt, this is something that effective content has to address. Therefore, firms must maximize their marketing investments by optimizing the way they craft and spread their messages.
The following are some of the best advice on maximizing your content strategy for generating quality legal leads.
Set your eyes on social media
If you don’t have an effective social strategy for your legal services, then you can say adios to your bottom line! The fact is, social media plays a significant role in securing opportunities for law firms.
In fact, according to a blog article by One400 – Law Marketing, the field has been impacted by social media so much that 62 percent of law firms maintain online profiles and that many more are frequently posting content through platforms such as LinkedIn and Facebook.
For this reason, social media marketing is undeniably valuable to law firms because they can generate a substantial amount of leads using their social profiles and fan pages. It’s also good for SEO and search marketing, where the top results gets a quarter of all clicks.
Produce your own videos
There’s no harm in saying that you can get instantly famous by posting a viral video on YouTube. Whatever you post online has the potential to getting higher shareability. But this is nothing like encouraging attorneys to leverage internet trends such as the cinnamon challenge!
However, what law firms can do is produce their own educational videos and share them across their social media networks. After all, legal terms can be pretty daunting to a potential client, so you have to use videos to explain these concepts better and encourage them to hire your services.
Make literature available online
Looking beyond your blogging platforms, you can also create digital formats of case studies and other informational material to be available online. Such materials are crucial in building your credibility.
In addition, by making these available as free downloads, you can provide potential clients with additional information to help them decide whether to contract your services. What’s more, you can also integrate these materials into your email campaign as an added bonus for subscribers to your mailing list. Still, you need to hire a good technical writer who is knowledgeable about the legal industry to make the type of content pieces that perfectly fit your firm’s objectives.