Blogging remains relevant, to pull visitors to your website and it’s also vital for SEO, therefore it’s a fundamental task for all businesses, especially startups.
A blog is a channel of trust between the business and consumers.
With a business blog, your company can confidently convey company updates, news of its products and services and keep website visitors informed of relevant market sector news and views.
A blog post, aka blog article, can be where a visitor converts into a prospective or actual customer. This is achieved with a call to action events throughout the blog post and also the comments function.
Getting started with regular blog content can be challenging so in this article, we have our top business blogging tips to boost website visitor engagement.
#1: Talk about current events
One of the most effective strategies that allow you to be both professional and personable is to talk about current events that are related to your industry.
Writer’s block can set in if you haven’t got access to content you can use to get started on your daily or weekly business blog posts. Not only is the regularity of posting important, so is the consistency of content. This can best be done by creating blog posts that relate to your current industry.
By discussing a variety of topics and events related to your business, you will be able to expand your reach. Don’t be scared to blog about topics that seem rather unconventional; just make sure you keep whatever you write connected to your business and engaging for your intended audience.
#2: Educate people
Blogging for a business is primarily done to sell or market your products and/or services. However, make sure you don’t oversell in the process. It actually helps if you educate your audience as well. It’s common to see tons of business blogs that revolve around their company and the products/services exclusively. They tend to oversell without a thought given to understanding what their audience really needs. Not to mention, they fail to realize that their audience will stop visiting their blog if they keep up doing it.
Therefore to win over your readers provide interesting information or share thoughts, ideas and knowledge about your area of expertise and interests. Also, use different formats, e.g. video, or interactive content too to mix it up so your blog becomes addictive or compulsive and your readers share your content as well as coming back for more.
#3: Maintain communication
When a reader leaves a comment on your post, respond when it makes sense to do so, and your readers will appreciate it. Perception is everything and showing your business appreciates the feedback is fundamental to the success of this marketing channel. Make sure the person who provided the comment knows they are important and that you appreciate their feedback. Albeit a small gesture, it can lead to a sale, greater customer loyalty and of course, what we all want – repeat business and customer retention.
Read the comments and when there’s a request for information, do your best to respond to that comment as soon as possible. You can provide tips on the spot, or provide a short overview then point to a relevant blog post. Just remember to always be polite, professional, and approachable.
#4: Act professionally, especially when it comes to criticism
There’ll always be that someone who visits your blog and leaves a mean and highly negative comment. Make sure you don’t take it personally. Keep in mind that you are blogging for your business, and your readers view you as an expert in your field. What you should do instead is to act professionally by either responding to a negative criticism politely or ignore it altogether.
Don’t act in a rude tone and manner, unless you want your readers to stop coming back.
#5: Stay relevant
You can’t blog for your business by always talking about cooking chicken or how to raise your kids in your posts. You have to stay relevant and talk about topics that are within your niche. As mentioned earlier, the best way you can do this is by discussing current events in your industry; but if you reach an unconventional topic, make sure it can still relate to your business.
Use different types of content too. Add a quiz, or poll or a game as well as using videos. This content is called ‘interactive’ as it engages the user more so than just words and images. Publishing content everyone wants to share will pull in more visitors to your site.
Also, always keep your posts simple and avoid technical jargon whenever possible. Blogging is supposed to be a fun platform and to add to the fun part, you want to make sure your readers will find it easy and not confusing to follow.
The Bottom Line
There are tons of benefits your business through blogging and none more important than engagement with your readers.