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5 Ways to Get More Traffic to Your Hair Clinic Website

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hair clinic website design

This year, the average small business will spend $75,000 on digital advertising for their company. While this might be a drop in the bucket for a hedge fund, a small to medium-sized hair clinic should be able to see a measurable return.

If you want to get more traffic to your clinic’s website, you need to know the basics of digital marketing.

When people click on something online, they need it to bring value to their life. The same kind of interrupting advertising we’re used to seeing on television and hearing in radio don’t fly online. You need to be more clever than that to promote products on the internet.

If you want to get more traffic to your clinic’s website, you need to understand what the most common practices are. Follow these 10 tips to increase traffic and gain more clients.

1. Paid Ads

Paid ads are the most obvious way to get in front of your audience. Before you start buying up ad space wherever you can, you need to think about demographics to get more traffic to your site.

Who are you trying to sell to and which people are most likely to be interested in your products?

Look for sites that you would be looking at if you were interested in your services. Since you’ll be servicing an older clientele, typically male, and in a specific region of the country, find a site that ticks all of those boxes. Once you’re able to name one or two sites, you’ll start thinking of more possibilities.

See what kinds of prices they offer for ads and make a few comparisons. If you get some good quotes, let the competing sites know. You might be able to talk them down from their initial offer.

2. Social Media Matters

Even with the rise of the recent Cambridge Analytica scandal, people are still sticking with social media. Facebook and other social media channels allow you to target an audience to accurately reach them with your ads.

Instead of the random scattershot of buying a magazine or general website ad, your ads will be in front of your ideal clients.

Beyond simply buying ads, you should be creating good content that links back to your site. Since images of your products and services matter more than in other industries, you’ll get more traffic with great photos. Use sites like Instagram to show off your services and to increase hype about promotions.

Write some clever copy to accompany your images and you’ll raise eyebrows of your ideal audience.

3. Start A Blog

Writing a blog is one of the best ways to raise your profile online and increase your search engine ranking.

Search engines rank sites by how often they’re updated, how often they use important keywords, and how many other sites link to them. With a blog, you can hit all three of these markers. You can write important copy about products and services that informs and engages your audience.

Showing them how to care for their scalp or hair health shows that you are passionate about the industry. You’ll get more traffic when you give valuable information that gets shared broadly.

You can inform potential customers of new techniques like Capillus and laser therapy treatment. Show them a little bit of what’s behind the curtain. It will tell your audience that you’ve got a lot more to offer and aren’t afraid to share it.

4. Local SEO

As mentioned above, preparing yourself to be found by search engines will assure that your site is ranked highly when users search for services like yours. The best way to ensure you capture your audience is to focus on your local market.

You may have noticed that when you type “pizza” into a search engine, you’ll often get results for pizza shops closest to where you’re searching from. That’s because search engines use metadata, GPS information, and account data to localize your search.

They’ve found that most people want to get the nearest location for whatever potential product or service they’ve searched for.

Search engine optimization or SEO means looking good when users could be searching for you.

Ensuring that your photos have tags that describe your location and you use local terms throughout your site ensures you’ll build a local audience. Use street names, landmarks, your city, and your neighborhood whenever possible. You’ll see your profile gain prominence locally over time.

If you want to know more about local SEO and the importance of local citations, check out our guide.

5. Guest Blogging

Guest blogging is a great way to build your profile and to increase your audience. Since the internet was begun as a way to build community, search engines still privilege this idea when returning results for a website.

Create a relationship with companies and websites that are in your field or whose products complement your own. You’ll get more traffic if you have them write for your blog and if you write for them. You can share your audiences with one another and increase your impact.

One of the major factors of search engine ranking is your brand’s reputation. You can increase your reputation by having more links that lead back to your site hosted on other sites.

When you write a guest blog, add some links to your post that go to relevant posts on your own site. Encourage your guest blogger to do the same and you’ll increase your profile and ranking immensely.

Get More Traffic With Good Content

Nothing will get more traffic to your site than having great content that resonates with your audience. People love to get information online so sharing information that also increases awareness of your products is a win-win. Traffic will increase as you increase your output.

If you want to know about tips for creating good content, check out our tips to make sure your content resonates with clients.

Marketing

Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019

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Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.

With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.

Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.

However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.

1. Facebook Ads

If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!

Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.

Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.

2. Instagram Stories

Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.

Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.

There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.

3. Video Marketing

By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.

YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.

4. Email Marketing

Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.

Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.

Keep the written content short and snappy, and always include images and videos.

5. Optimize For Mobile

People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.

Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.

Tips On Effective Marketing Strategies And So Much More

So those are five tips on effective marketing strategies for small businesses in 2019.

If you found this useful, then why not check out some more of our marketing guides right here.

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Marketing

Things to Consider Before Measuring Digital ROI

talking marketing strategy

talking marketing strategyNot too sure where to get started when measuring ROI? You’re in the right place.

Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.

Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.

First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –

  • Overall digital performance: Traffic, sales leads and user reach.
  • Channel: social media platforms, search engines, websites
  • Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
  • Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.

Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.

6 Metrics to Help You Determine Your ROI

Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.

Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.

Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.

Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.

Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”

Understand Your Customers and Their Consumer Habits

With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.

For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.

The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.

Know Where You Are Spending Your Money

If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.

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Marketing

Building An Anthill: How to Market Your Pest Control Business

person spraying

person sprayingIn today’s internet-driven world, marketing your small business yourself is easier than ever before. Which, is something that is especially true if you know what you’re doing.

People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.

And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.

So, how do you spread the work and track down new customers?

Here’s everything you need to know about marketing your pest control business.

Create a Website

As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.

A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.

While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.

Check Your Local Listings

Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.

If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.

You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.

Start a Blog

Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.

A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.

For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.

Get Social

Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.

Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.

By keeping up with your social media, you can also use it to take control of your online reputation.

Marketing Your Pest Control Business

The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.

Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.

We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.

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