Thinking of designing business cards you can hand out to clients or people you want to work with? Don’t settle for the common, plain white design.
Keep in mind that more than 27 million business cards get printed worldwide. If you want to stand out from the crowd, you need to design efficient and unique business cards.
Not sure where to start? To make first impressions that wow the crowd, here are 10 tips and tricks to design the best cards.
Straight to the Point Contact Information
Don’t like people calling you by your full name unless it’s for formal purposes? Then don’t put your full name on the card. Instead, focus on placing the name you want clients to call you by since this establishes a bond between you.
Your name isn’t the only information to place, however. You also have to include your email address and contact number but not in the way most people assume.
Don’t add your personal home number but don’t give an office number that makes clients go through an automated voice machine or a number of extensions before they can reach you. Make sure that the number you give leads to a direct conversation with you.
What about a physical address? In this day and age, physical mailing addresses are obsolete. If clients want to visit your office, they’ll look it up online, and if they want to send you snail mail or packages, they’ll likely call you about it first.
Unique business cards can look quirky and fun but always make sure that you use a legible font. Use a font that people can read even at a short distance. You don’t want people squinting to see what’s printed.
If clients can’t understand the printed details, they’ll give up on it and throw the card away.
For this reason, avoid cursive font. It can look good for your logo but it becomes difficult to understand when you use it for your name, email address and phone number due to their size.
Avoid a Cluttered Design
Yes, you want to include as much information as you can but avoid cluttering your business card. There’s no need to fill up every white space on the card. The best unique business cards are the ones that let the text breathe and give enough space for the important details to stand out.
By leaving some clear space, your card will look clean. Things like your logo and contact number become easier to spot and quicker to read. People won’t have to scour through the front and back to find the information they need.
The reason you want unique business cards is that you want them to stand out. It’s likely your client has multiple cards from several companies in their wallet. If yours looks like any generic card, the client won’t be able to identify yours at a moment’s glance.
One good way to make yours stand out and grab their attention is to put your company logo front-and-center. This ensures the client know exactly what your card is and what it represents before they even take a closer look at it.
Landing Page URL
Adding your website URL to your business card is a given. Almost every business has a website these days. However, unique business cards spin this idea by adding the landing page URL instead of a homepage URL.
Leading clients to your homepage make them go through extra clicks to find the more useful information. Reduce their effort by leading them straight to a page that showcases your service portfolio or your products.
Social Media Handles
It’s almost a guarantee that a business will have a social media page. They are as necessary as your business cards because these platforms allow you to connect with your clients.
Let your clients know by adding a URL, your social media handle, or the logo of the kind of social media platform you use.
Since you don’t want to clutter the card, don’t try to place every social media page you have. Focus on the ones that you use the most.
If your business focuses on visual marketing, for example, you’ll want clients who have your card to see your Pinterest or Instagram page instead of your Twitter and LinkedIn accounts.
Simplicity Makes for Unique Business Cards
The best unique business cards are often the simplest ones. There is an air of elegance when you see a design that lets the combination of artistic style and space breathe.
A simple design allows the few details to shine. Putting too many details, colors, and visual flair can make your card appear cluttered and amateur.
If you’re at a loss, stick with the rule of three. This is a general rule that three elements are easy to understand. Go below that threshold and your card can look bare but go beyond it and your card looks cluttered.
Creative and Engaging Design
Never settle for a plain, white card.
This looks generic and clients will likely bury it with the other generic, white business cards in their wallets. When they need service similar to yours, it’s unlikely they’ll remember your card because there was nothing creative and memorable about it.
To that end, try to get creative with your business card design while still maintaining the simplicity and space to keep it clean and professional-looking. Some great ideas include using raised ink for the text or logo, monochrome designs, or adding a QR code.
Think Twice About Color Choice
Always reconsider the colors you use for your logo and business card.
Colors have a different effect when used in marketing. People often associate emotions and goals with colors, even when they don’t intend to.
Red, for example, can mean aggressive marketing or something bold and masculine. People often associate green with nature, health, and growth. You’ll see blue colors to help establish trust and yellow to showcase optimism.
Finalized the design of your card? Don’t print them at home. The personal printer at home or an office won’t last long if you attempt to print hundreds or thousands of rigid cards at once.
Whether you buy business cards that come with a design template or use your own, invest in professional printing services.
Professional printing companies have large machines, high-quality ink, and rigid paper materials to guarantee you end up with excellent business cards. You won’t have to settle for flimsy business cards that crumple easily or smudge when wet.
Learn More Tips and Tricks Now
Unique business cards are memorable and effective in spreading awareness of your brand. They guarantee direct communication when needed and won’t get buried between other cards a person may have.
But success doesn’t stop there.
There are so many other niche techniques to beat the competition. Visit us today to learn more tips and tricks that can grow your business, like how a blog can boost your small business.
Small Biz, Big Name: The 5 Most Effective Marketing Strategies for Small Businesses in 2019
Running a local business is tough. So tough, in fact, that 50% of small businesses fail within five years of startup.
With such a competitive marketplace and with so many challenges, it has never been a better time to think about your marketing strategy.
Having effective marketing strategies will help your business stand out from the crowd and set you ahead of your competitors.
However, marketing techniques change all the time, and it’s possible there are new techniques that could help your business reach out to even more customers. So, check out these effective marketing strategies to make sure your business stays ahead in 2019.
1. Facebook Ads
If your small business does not advertise on Facebook, you should reconsider. In fact, two million businesses advertise on Facebook, so there must be something in it!
Facebook ads are an inexpensive way to reach a wide audience. They also have the added bonus of targeting to your chosen audience demographics and location.
Creating a Facebook ad is also pretty quick and easy and does not require specific skills. All you have to do is create a regular Facebook post with images or video to upload, and away you go.
2. Instagram Stories
Instagram marketing is a great way for small businesses to showcase their products and services. Your business may already be using it as a social media tool, but Instagram is always adding features that you might not be aware of.
Instagram stories are a particularly good way of taking your customers “behind the scenes” of your business and building up a real rapport with your followers.
There are lots of fun features in the stories platform that can make your posts really eye-catching, and it is a great way to live-blog events and product launches.
3. Video Marketing
By 2020 video will account for 79% of all internet traffic. So if your business does not have video marketing strategies, you could be missing out.
YouTube is an excellent platform for product demonstrations, “how to” videos, and even holding Q&A sessions. They can increase brand awareness, and help customers get to know the story behind your business.
4. Email Marketing
Using emails for marketing is not a new idea. However, if you have been using the same old templates for a while, it could be time for your small business to upgrade its email marketing strategy.
Modernize your email content can be a really effective marketing strategy, and demonstrate to your customers that you are a forward-thinking business.
Keep the written content short and snappy, and always include images and videos.
5. Optimize For Mobile
People spend a lot of time looking at their phones. If your small business website is not optimized for mobile, you are putting yourself at an immediate disadvantage.
Always double check all pages of your website to make sure they look as good as they can on all devices. Make sure that your site loads quickly too, as users are less likely to hang around waiting for it if they are on a mobile device.
Tips On Effective Marketing Strategies And So Much More
So those are five tips on effective marketing strategies for small businesses in 2019.
If you found this useful, then why not check out some more of our marketing guides right here.
Things to Consider Before Measuring Digital ROI
Measuring digital ROI can often prove confusing if you don’t know what you are looking for. You can use soft metrics like social media impressions, email engagement, and website visitors which are essential for shaping your digital marketing strategy.
Or you could focus on hard metrics, like spend and revenue. Both hard and soft metrics feed into calculating digital ROI. This confusion often leads to businesses all over the world outsourcing their digital workloads to a digital marketing agency.
First of all, lets lay out some of the types of key performance indicators that can help you determine your ROI –
- Overall digital performance: Traffic, sales leads and user reach.
- Channel: social media platforms, search engines, websites
- Performance based on source: Pay-per-click, sales emails, direct website traffic and organic search.
- Performance based on digital campaign: Conversion rates, lead generation and click-throughs to your website.
Once you have decided which key performance indicators are the most applicable to you and your business, you can then start to measure them to determine your ROI. However, do be aware that measuring ROI does have some disadvantages. It all depends on what type of business you are and what constitutes the return. At the same time, it also depends on what the original investment was. Your company need to determine and agree on both of these factors before measuring ROI.
6 Metrics to Help You Determine Your ROI
Once you gain an understanding of what your ROI objectives are, you need to consider the following metrics, and these are what will ultimately help you determine whether a campaign has been successful or not.
Cost Per Lead. This is the amount that you spend on a campaign which is then divided by the number of new leads you get.
Cost Per Acquisition. This is very similar to cost per lead. The difference is that its an actual transaction.
Click-Through Rate. This metric depends on whether a customer clicks through to your website as a result of digital marketing activity. When calculating click-through rates, make sure that the clicks are directly linked to the campaign you are running. For example, if you are running a paid campaign on Facebook, then any clicks you get from Twitter do not apply to the ROI.
Unique Monthly Visitors. This metric will tell you how visitors are coming to your website every month. However, do be aware that this is a very broad metric to measure and needs more investigating to determine which visitors are a direct result of a marketing campaign. Our tip would be to segment this metric by “paid, organic and social.”
Understand Your Customers and Their Consumer Habits
With digital marketing, it’s important to recognise the fact that not all customers can be regarded as equal. This is because not all of them will return to spend money with your business on a regular basis. On the flipside of that, some will consume a lot more of your digital marketing efforts but never convert into a paying customer. With this being said, marketing teams need to understand that it’s not about the number of online users reached, but the type of user reached.
For example, you need to consider what a customer’s transaction value is. You need to identify if they are spending money with you for smaller purchases on an ad-hoc basis or you’ve have found that they are a consistent buyer and have a loyal relationship with your business. There is another factor that can be taken into consideration and that can be the number of years that a customer has been using your business for. By looking at this will allow you to determine their loyalty.
The best course of action for your digital marketing efforts would be to identify who your most profitable customers are, and where they are coming from in terms of your digital marketing efforts. Did they see a social media post? Or, did they receive a product newsletter from you via email? Returning customers are the ones to have the most positive impact on your business, resulting in repeat transactions and higher profits.
Know Where You Are Spending Your Money
If your digital marketing campaign has been strategically planned and implemented in the right way by creating achievable objectives, then this can be a great way to generate promising results and provide you with data to support any future campaigns. Failing to keep track of how much money has been invested in a digital campaign will cause you nothing but problems and your ROI calculations will be wrong.
Building An Anthill: How to Market Your Pest Control Business
People have had problems with pest infestations for as long as civilization has existed. Because of this, you can rest assured that your pest control company will always be in demand.
And, because you know that your customers are already around, the only thing you must worry about is letting them know how to find you.
So, how do you spread the work and track down new customers?
Here’s everything you need to know about marketing your pest control business.
Create a Website
As we said before, the internet is the most powerful tool available to small business owners nowadays. And, the easiest way to take advantage of it is by creating a website.
A website will allow customers and clients to get a taste of the services you have to offer, get an idea of how much you charge, and get in contact with you.
While getting any old website up is a good first step, you may want to check out a few other pest control company’s sites to get an idea of what you should include.
Check Your Local Listings
Phone books are officially antiquated. These days, if you want to track down a specific service in your area, you turn to something like Google Maps.
If you’ve been open for a while, there’s a good chance you already have an online listing. But that doesn’t mean you’re in control of the information on it.
You need to claim all your online listings and make sure they include up-to-date contact information and a link to your company’s website.
Start a Blog
Once you have your website up and running, you’ll need to start generating a little traffic to it. And, one of the most surefire ways to help give your site the SEO boost it may need is by publishing content on it regularly.
A blog will give you an easy way to keep your site’s search engine rankings high. While also educating potential clients on pest control issues they may be having.
For example, by publishing an article on what bed bug bites look like, you could alert a new customer to bed bugs in their home and inspire them to hire you.
Having a website is an excellent start. But, one of the best ways to build an online presence and track down new customers is setting your business up with a few social media accounts.
Social media can put you in direct contact with your current and potential customers. It also allows you to keep customers up to date on any special deals your offering.
By keeping up with your social media, you can also use it to take control of your online reputation.
Marketing Your Pest Control Business
The internet can make marketing your company a breeze, but only if you know how to harness it. By following these tips, you’ll be able to market your pest control business and find dozens of new clients in no time.
Are you looking for a few more tips and tricks to help you take your business to the next level? We can help.
We have dozens of articles to help you start a new business or help you grow your existing company. Check them out today.
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