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What Should My New Business Sell?

what should my business sell

what should my business sell

If there’s one area of business that many entrepreneurs struggle with, it’s knowing what to sell. The fact is that for the most part, entrepreneurs know that they want to start a small business, the only issue is that they don’t know what they want to sell.

A lot of people choose to launch businesses of their own because they hate their jobs and want to do something that is different to what they are currently doing. For the most part, the majority of successful business owners say that they love what they do – which means that if that’s true, they are far ahead of most other people.

The statistics surrounding job satisfaction are unnerving to read – the vast majority of people are unhappy with what they do. Whereas, when it comes to the satisfaction that business owners feel, usually it’s high, with the majority of entrepreneurs enjoying what they do.

How do entrepreneurs choose what to sell?

Of course, while envy of other entrepreneurs and their satisfaction is one reason why many people choose to start businesses of their own, what a lot of people want to know is how entrepreneurs choose what to do and sell.

According to Sir Richard Branson, the founder of the Virgin Group: “If you can improve people’s lives, you have a business. People think, ‘well everything’s been thought of,’ but actually, all of the time, there are gaps in the market here and gaps in the market there.”

He is so right – if you want to succeed in the business industry, you need to find a gap in the market for a product that is needed but is not available yet. Often, this is the hardest part of launching a business, because coming up with an idea is never easy.

While Arianna Huffington, the co-founder of The Huffington Post says that “you have to really believe in your product. When you really believe in your product, you are willing to deal with all the naysayers and persevere.”

If you are going to launch a business that has any chance of success, you have to believe in what you are selling. Otherwise, it’s pointless. If you don’t believe in your product, then you have a low chance of success, which is why it’s so vital that you find a product to sell that you truly believe in.

Tony Robbins, best-selling author, philanthropist, and popular life and business strategist, says: “The most painful mistake I see in first-time entrepreneurs is thinking that just having a business plan or a great concept is enough to guarantee success. It’s not. Business success is 80% psychology and 20% mechanics. And, frankly, most people’s psychology is not meant for building a business.”

As Tony says, you can have the best product in the world, but that doesn’t guarantee you success – if you are going to succeed, you need to have the psychology to do so.

What should you do if you’re not a creator?

The fact is that not everyone is born as creator – if you don’t have the mindset to create a product that is unlike any other, that doesn’t have to mean that you can’t build a highly successful business because that isn’t the case. If you also don’t wish to improve on another product, then perhaps you could sell products that have been created by someone else?

Believe it or not, starting this type of retailing business is easier than you would think. It’s much simpler than many people realise to start an Amazon or eBay store, which can be a great option for selling products, in addition to having an e-commerce website of your own.

An example of a company that has successfully sold other people’s products is Not On The High Street; another one is Birchbox – both of these brands are highly successful but don’t sell their own products, sell other people’s products. However, what these two brands did do, was find a unique approach to selling these products. Not On The High Street created a unique brand by only selling products that are totally different to anything you would get on the high street, with many items being customisable. While Birchbox offers a subscription beauty service that delivers a box of other brand’s products once a month to beauty lovers. Both of these unique ways of selling have meant that the brands behind them have had unprecedented success.

Going back to Amazon and eBay, these sites are both easy to set up and use to sell products on, as they both have a ready built customer base. In terms of which option you opt to use, it’s important to take the time to do your research and look at the pros and cons of each option. In terms of what you should put in your store, it’s up to you – spend time doing your research and finding out what products are ‘hot’ and are highly sought after.

One of the bonuses of selling via this kind of site is the fact that they take care of the supply chain and delivery, all you need to do is set up the store and market it, everything else is taken care of. Something that many business owners choose to do is buy off of Alibaba and then sell via Amazon on eBay; this is something that you could also consider doing.

We published this article on: Starting a business but don’t know what to sell back in September 2012. Has a lot changed since then? What to sell is irrelevant, what’s important is that you are motivated to work hard and make a profitable income while growing a business.

Succeed in business

If you want to succeed in business, it’s vital that you understand what you should sell and how you should go about it. What it’s important to remember is that to succeed in business, you don’t have to be a creator, with your own products to sell, you can also sell the creations of others and be just as successful. Growing a profitable and prosperous business isn’t about being a creator, it’s about knowing how to effectively sell a product – the type of product doesn’t matter, it’s simply about having the skills to sell.

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4 Ways to Encourage Healthy Eating in the Workplace


foodA healthier workforce is a more engaged and productive one. A lot of people overlook the impact eating habits can have on cognitive functions, mood, and concentration. But by making a few adjustments to your workplace and company culture, you could help your employees make healthier food choices.

Here are a few simple ways you could encourage healthy eating in the workplace.

Use Snack Services

There are plenty of snack services out there that will allow you to provide snacks to your employees for cheap. They allow you to buy various snacks in bulk so you can save on total costs. They’re also a great way to show that you actually care about your employees’ wellbeing.

However, not all of them are created equal and some might be healthier than others. While an office snack service like Naturebox will be focused mainly on providing healthy office snacks like dried fruits, nuts, and low-calorie options, others won’t have as wide a selection and will offer your usual run-of-the-mill snacks with a few “healthy” options. If you want to know more about snack services and which one would be best for you, Bevi has a great article about them. Bevi also supplies beverages for the office, including water dispensers.

Incentivize your Employees

There are plenty of ways you could make things easier for your employees and incentivize healthy eating. Some companies, for instance, will have free fruit around the office or will allow their employees to have access to mineral water. If you have vending machines, make sure that you stock them up with healthy foods as well as the usual snacks. And make sure that healthy options are much cheaper as well.

Do not Neglect Break Time

You have to institute a culture in your business where your employees feel free to enjoy a full lunch break and sufficient screen break time as well. This will encourage healthy eating habits and reduce stress as well. Make sure that they don’t eat at their desk and consider giving flexible break hours so they can get out and stretch their legs. A lunch hour should be long enough to let them go out and enjoy a healthy meal if they want to. Enjoying fresh air will also leave them invigorated for the second half of the day.

Make Sure that it’s a Clear Part of your Company Culture

If you want your employees to truly dedicate themselves to healthy eating, it has to be part of your company’s mission and put down in writing. Make sure that your commitment to healthy eating and overall health is part of the staff handbook. You should also make it clear to your staff that your mission will translate into actual policy. Let them know that healthy eating options will be subsidized or completely free of charge. Also, make sure that you consider adopting a corporate food plan if you have a cafeteria.


Making sure that your employees adopt healthy eating habits is not only an investment in their well-being but in your business as well. If you want to enjoy a happier and healthier workforce that will run on all cylinders, make sure to make healthy eating a must in your workplace.

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How to Make Money from Home as a Freelance Writer

self publish a book

how to overcome writer's blockIf you have ever considered becoming a freelance writer your first and biggest question is probably “how do I begin making money as a freelance writer”? Knowing where and how to look for jobs is the first step in your freelance writing career.

There are plenty of ways to get paid but in this article, we give you 5 of the best methods for getting work as a beginner freelance writer.

Enter Writing Contests

Writing contests are a great option for freelance writers of any experience level because they do not differentiate between beginner writers and established professionals. Winning of these would be a great achievement for any resume and are sure to spruce up portfolios.

There are many competitions open to the public so do your research and see what opportunities are available to you. Prizes range from small cash payments to publications of your written works. Many of these competitions are free to enter so take the opportunity and submit your works today.

Job Boards

There are many ways for freelancers to make money online, you can find out more here. However, a common beginning point for freelance writers looking to get their first clients is to pitch for jobs on job boards. It is as simple as registering for an account and filling out applications or bidding on jobs. There are a ton of wiring jobs available on these boards and the clients are looking for people with a base level writing ability and a strong work ethic.

Start a Blog

Every writer needs a blog and these days bloggers are monetizing their blog through affiliate marketing. Running a blog can benefit you as a writer in many ways including contributing to your portfolio, creating lead generation, build up your credibility and give you confidence as a writer. Your blog will help you develop your style and target audience. The goal to successfully monetizing your blog is to pick a successful niche and developing a strong social media presence.

Guest Post

As a writer you should be following and supporting other bloggers and their sites. Consider pitching a guest post to your favorite authors. Most blogs accept guest posts and a lot of them are willing to pay for quality content from their guests. Before you send your pitch make sure you take the time to research the blog extensively. What is the style of writing? What is the niche? Develop a pitch that fits in nicely with site you are hoping to guest post for.

Self-Publish your Own Books

Amazon Direct Publishing has made it easy for writers of all experience levels to self-publish paperbacks and ebooks. The best part is that it is free to publish through KDP. Al you have to do is upload your book and wait for people to start purchasing it. Write about your book in your blog and post it all over your social media accounts to help gain some traffic and awareness. With KDP you can earn up to 70% in royalties, keep control of the rights, set your own prices and make changes to the book at any time.

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4 Tools That Will Help You Keep Focus in Meetings

stress ball

stress ball

Keeping everybody focused on any kind of meeting can be quite a challenge. People are easily distracted and they get bored, especially in long meetings that drone on. However, there are some tools that can help keep focus during a meeting.

Did you know that whiteboards are a critical part of meetings nowadays? It’s one of the focus tools we will look at today.


One big help when it comes to the meeting is anything visual. There is a reason why people use tools like PowerPoint, graphs, images, and other types of visuals in meetings – because they help keep focus much better than words alone.

Have you ever been in a meeting, or maybe listening to a school presentation, where a person drones on? It can get boring if a person relies solely on words to get a point across. It can become boring and hard to focus on.

However, when you add snazzy visuals and colorful graphs into the mix, it helps to catch the eyes of those watching and listening. It also helps provide a minor break from word-only presentations that are hard to focus on.

Visuals always help with presentations, not to mention that they are great for getting across points and hammering them home, points out that words alone have trouble getting across.

Recording Device

One of the tools that can be used to help keep focus in meetings is a recording device of sorts. This could be anything; as long as it allows you to record a meeting, it should work fine. This could be an old-school tape recorder, a phone, tablet, or anything else that can record voice.

The point here is that during meetings, people often try and jot down notes and write down what the speaker is saying.

However, this actually distracts from the task at hand, because when people are writing notes, they are n’t listening or taking in additional information. It is actually pretty hard to take a new point in when you are also writing the last point down.

Therefore, a recording device to record all things said in a meeting can come in handy.

Instead of having people write down notes and lightning speed and not absorb information; people can actually listen to what is being said. Then, instead of referring to notes for reference, they can simply listen to the recording.

Stress Ball

This might seem like an odd tool when it comes to helping people keep focus in meetings, but it does work. Some people probably wouldn’t qualify stress balls as being tools, but in reality, they are.

Stress balls are those little softballs which people have in their hands and squeeze to relieve stress. They might be stress relief tools, but this is exactly why they can help people focus.

People don’t listen well when they are stressed out, and a stress ball helps to combat this. Furthermore, many people have to be doing something with their hands, which is why they invented those fidget spinners that were a big deal last year. It’s hard to focus on a meeting when you are constantly looking for something for your hands to do.

A stress ball in your hands can solve both of these problems quite adequately. Make sure you don’t get a noisy one, or else everybody else in the meeting room will not be happy with you.


When it comes down to it, one of the most useful tools to help keep people focused during a meeting is undoubtedly the whiteboard. This has to do with our first point – that visuals help to keep attention.

Whiteboards are pretty big, they have great contrast between the surface and the colored markers, and they allow for great organization.

Whoever is leading the meeting can use various colors of markers to jot down the most important ideas, which are easy for everybody to see.

Whiteboards are also highly portable, so they can be moved from one meeting room to another. If you did not already know, whiteboards are becoming a staple of every meeting room and classroom out there today.


These 4 items or tools that we have discussed here today are fantastic for helping you and others keep their focus during meetings. It can be hard to keep focus, especially in a long meeting and in a room full of people. Hopefully, you can put these items to good use to increase focus and productivity.

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