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Using Stretch Sleeve Labelling For Product Marketing


Has your business considered using stretch sleeve labelling for it’s container based products yet? While the product has been around for quite a while in fact for decades for labelling larger items like gallons, and also larger bottle sizes for say bleach and milk, it’s definitely evolved into a smart solution for labelling containers of all sizes.

Technology has really improved the product and now it’s use is now more far spread. On Packaging Digest it describes stretch sleeving as a label decorating technique that hugs the product by conforming to the container shape. Smaller containers are now using it en masse and here’s four reasons why it might be time your business does too.

1. Environmentally Friendly

If your company is trying to go green, then these labels are a great option. Stretch sleeves are made from a type of resin in most cases, which are considered to be an environmentally friendly option. A stretch sleeve also uses less film than other types of labeling and doesn’t require any adhesive. The film also does not need to have a heat source which saves energy on the production. The sleeves are recyclable as well which makes them a great choice for any company that wants to go green.

2. High Impact Graphics

Although not all packaging solutions offer visibility to consumers, branding and shelf appeal are priorities for most companies. A label which maximizes the space available is a great way to stand out to consumers. Stretch sleeve labels encompass the product and provide a 360-degree panel. The entire panel can be used to display images, important information, instructions, and brand identifiers. This is not only cost-effective; the label also provides greater shelf appeal than other types of labels. If maximizing the space available is important for your brand, then you’ll want to consider stretch sleeves to get the most from every inch.

3. Multiple Application Options

When it comes to adding the labels to the product, the equipment and methods used can be varied depending on the manufacturer’s needs. The equipment used to apply the labels is inexpensive and these machines are made from stainless steel which provides longer life span with decreased maintenance needs.

Additionally, the automatic applicators for stretch sleeves can be installed on manufacturing lines and tailored to apply the labels to products that are square, round, or other shapes as needed. For companies that may make multiple products, the applicators can be changed quickly to avoid downtime.

4. Operation Friendly

The cost of labeling is always a concern but stretch sleeve labels provide high impact graphics with low operating costs. The stretch labels are resistant to elements which makes them longer lasting on the shelf, helping to save on costs. The application process is also a speedy one, saving on manufacturing time and costs. Additionally, not having to use an applicator saves companies since they don’t have to purchase adhesives. Finally, not using an adhesive reduces jams and potential downtime which also results in lower operating costs over time.

These are only four of the many reasons stretch sleeve labels are growing in popularity. They’re so economical to produce they’re being used to can transform the look of a regular product so popularity soars and really the product itself may not have changed at all. The design and marketing prowess has been the game changer.

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