Top Traditional Marketing Techniques and Why They’re Still Relevant

Traditional marketing methods like direct mail still have relevance, but their effectiveness varies depending on the industry, target audience, and the specific goals of the marketing campaign.

Our research found a handful of traditional advertising strategies that will likely last for some time, albeit technology will play a more significant role in their delivery. Let’s take a look at these traditional marketing types:

• Billboards – motorways, public transport hubs
• Print Advertising – magazines, local newspapers
• DM Flyers – in-store and direct mail

Billboards

Who doesn’t like a good billboard? When you’re on the motorway or stuck in traffic, billboards offer relief from boredom and more.

Two-thirds of us are considered visual learners – i.e., we love images and learn the most from them.

The saying a picture speaks a thousand words is famous for any other reason than it’s true. That’s why, in digital marketing, video content is preferred over static images. However, an intriguing image hyperlinked to your site is much better than just words.

Smartboards or Digital Boards

Back to billboards – many types of hardware, and some use the latest software for better outcomes. The name has even been changed to ‘smart boards’ or digital boards.

Plus, the revenue from advertising has also improved, increasing every year, and is expected to reach $41,593.9 million in 2030.

Think of how successful the billboard advertising is at the Super Bowl final. A 30-second ad cost $5.6 million in 2020. The programmable digital display units are replacing the traditional billboard but consider the move progress and, therefore, a step in the right direction for outdoor advertising.

Static print billboards are not being replaced with all things digital just yet. If you can afford, this marketing strategy and your research prove your target audience will see it and take the action you desire when they see it, then start working on a billboard campaign.

Print ads

We all heard somewhere that print is slowly dying. Will it completely end – we doubt it. There are still companies out there that use print ads to build their brands. At any rate, they get considerable gains from this strategy, so they do not let go of newspapers and magazines quickly.

Direct mail

Are you still receiving messages from the courier service? As long as the mailman visits you often, direct mail is still an attractive means of reaching out to your target audience.

92% of young people prefer direct mail when purchasing a product or service. According to an article published in Alliance Business Services, at least 48% of recipients retain their mail for future use. The same article also shows that response rates for direct mail have risen to 14% since 2004, proving time and again that the mailman will still be arriving at your door shortly. 67% say it’s more personal than the internet.

In-store and in-your-mailbox flyers remain popular with some industries, such as real estate listings. From a business perspective, flyers are easy to do – when you have a professional agency and printing team working for you. Some consumers prefer to act on flyers they see in-store advertising an upcoming sale or new product release. Plus, the business can respond directly to customers’ queries about the campaign.

Final Thoughts

Traditional marketing doesn’t work for every business, however it may work for your company especially if it is a local business with walk-in customers.

A mix of digital and traditional marketing reaches a broader audience. It’s essential to stay updated on industry trends and consumer behaviour, as marketing landscapes can change. Always conduct market research and consider your target audience’s preferences before deciding the marketing channels to use.