Some design sites make web design seem like a simple process, but they forget to tell you that they’re only scratching the surface of website design by giving you a “fill-in-the-blank” template.
It is much better to understand how to manipulate every aspect of your business website, so you may better cater to the needs of your organization and your target audience.
This brief article won’t tell you everything you need to know about website design, either. It will, however, enlighten you to a few vital techniques you need to know to design a successful business website.
Encourage communication as often as you can
Your website design should encourage communication as often as is natural to the function and display of the layout. The more input you get from web users, the more refined you can make your services and site.
People are more obliged to share their “two cents” than you may believe. A screen and a keyboard give most people nerves of steel, but at least you know you’re getting the raw truth.
In addition to your “Contact Us” section on the website, you need to find other ways to encourage communication. Check out this example website, and see just how vital communication is to their design tactics.
Design a stationary navigation bar
You need a method of navigating your business website. The best way to suffice this need is to create a stationary navigation bar across the top or side of your design.
A navigation bar ties all of the different pages of your website together. Without the ability to move around within the site, all you have is a bunch of web pages independently floating within the space of the web.
Use this example page as a visual reference for a strategically designed navigation bar.
Include social media share buttons
Integrating the wide world of social media into the design of your website is a good way to boost your visibility online. When people share your content on their personal profile, you instantly have free marketing.
Oblige your visitor’s undying desire to share their interests on a whim, and include social media share buttons all throughout the design of your business website.
Work a business blog into the design
Building a blog on your business website is a useful way of expanding the content of your site. It makes sense that if you have more quality content on your business website, web users will be more likely to “stumble” across your pages.
Your business blog is also a great place for social media integration. People love sharing quality blog posts that teach them something new or entertain them for a moment.