Getting down to business. There are a few aspects of web design that tend to attract visitors more than others, and the success of your business website directly relates to the visibility of your organization’s creation.
The more people you can draw to your site, the more likely you are to convert more sales. The key is to nail down these critical design tips before you launch your site, and maximize the effect your launch has on the company’s digital visibility.
Here is a brief layout of a few of the most important aspects of a successful business website design. Take notes, and start optimizing your site’s design today.
Encourage communication whenever possible
Communication is the most powerful tool you have for growth in your organization. Without communication, your business will run stagnant and eventually, fall apart. Your business website should encourage communication whenever possible.
In addition to your “Contact Us” page, provide opportunities for communication elsewhere. Like this business blog has done, you may encourage communication through a “leave a comment” call to action. Your homepage is also an excellent destination for a small contact form or a simple phone number.
Meticulously integrate the concepts of SEO
If you are not familiar with the concepts of search engine optimization (SEO), then now is as good a time as any to begin enlightening yourself. Search engine optimization will teach you to understand how the internet works.
SEO teaches you, more specifically, how the search engines of the internet work. When you better comprehend how search engines like Google derive their results lists, you can better design your content to rank higher in the SERPs (Search Engine Results Pages).
Optimize your design for mobile access
The speed of society has augmented the way in which we access the internet throughout the day. Most people use their mobile devices more often than their PC or laptop to peruse their favorite spots on the web.
Optimize the design of your business website to work seamlessly with the smaller screens of today’s mobile devices. Mobile ready websites also rank better with Google’s search criterion.
Include social media share buttons
Social media is the internet’s most frequented social hub, and your website has everything to gain from linking itself to social media. Integrate social media share buttons all over your website.
Your blog is one important spot for these share buttons, as people love to share new information and interesting facts. You may also want to include social media share buttons on the homepage of your site for easy referencing.
Enlist in Google My Business
For businesses that also have a brick and mortar address to compliment their online presence, it is important for visibility to enlist in Google’s My Business listing. By enlisting, people will be notified of the location of your organization should someone search for relevant listings nearby.