Before the 21st century, if you didn’t like your job, you only had a few choices to improve your situation.
First, you could adapt, making the best of a bad situation. Chances are this solution would not work well. It would be like using a band-aid for a deep cut. Unless you lead with your values, it’s hard to be happy.
Second, you could search for another opportunity. Since your job skills and experience would determine your next job, you might have to settle for a job in the same industry that you had come to loathe.
Third, you could find a way to go back to school to get retrained for a new job. This could be a good solution, provided you could cope with spending a few years learning a completely new career skill. If you were lucky, you would then be able to get a job in your field of study.
Today, however, you have a fourth choice: start a home-based business selling a product or service on the internet.
Assuming that you are eager to start your own business, here are five guidelines on how to get started.
Step #1: Explore your options
Research various business models available online. If you like to write, you could start a freelance writing business; or, if you like to be creative, you could learn graphic design.
Step #2: Set up a home office
Invest in a quality internet service provider. View different plans to find the one to best suit your needs. For instance, those who expect to be on-the-go as much as behind a desk would benefit from Optimum plans giving access to a reliable network of 1.5 million Wi-Fi hotspots at no extra cost. With a good internet connection, you could enjoy internet telephony services like Skype to talk to your clients online and to develop a nexus of social media profiles to promote your business.
Besides getting a reliable internet connection to grow your business, you would need some good equipment to have a fully functioning office. This might include a desktop computer, a laptop, a smartphone, a tablet, and a printer.
Finally, of course, you should get some comfortable furniture. Besides a computer desk and ergonomic chair, consider the value of adding a long table, a file cabinet, a bookshelf, and a cork board. A painting, some photographs, and a few plants would be nice, too.
When you have a dedicated office space, you will be motivated to take your idea of setting up your own business seriously.
Step #3: Develop a web presence
Regardless of the line of working that you’ve decided to go into based on your interests and passions, you will need a web presence. Find a good designer to help you set up a beautiful website or learn how to create your own successful business website design.
Step #4: Embark on a program of consistent skill development
It doesn’t matter how talented you already are in what you decide to do for a living. You can always get even better at it. Sign up for professional courses that will upgrade your knowledge and skills.
Once you’ve mastered one set of skills, move on to learning something else that could challenge you. For instance, if you’re a good content writer, then consider learning how to be a copywriter online. Advance from the ability to explain a concept clearly to be able to persuade people to do things, like sign up for a webinar, subscribe to an email list, or buy a product.
Besides improving your core skill, also consider the value of learning a secondary skill. Sticking with our writing example, you could spend some time learning how to become a good public speaker.
Step #5: Market your business
In order for your business to succeed, you will need to let people know that it exists. While there are many ways of promoting your business, three of the most effective are social media branding, digital marketing, and networking.
Spend some time developing your brand on various social media platforms. Next, move on to learning digital marketing skills like SEO and SEM. Finally, step away from your office and meet people in the business community, perhaps attending business network meetings once a week.
In closing, think of these five steps as a sort of roadmap. Remember, what you don’t know you can always learn. Every skill you need to start and grow your own business is learnable.
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