So, you have done everything that you can to optimize your website. You have created a great site, put in all the right headers, and a sparse sprinkling of keywords. You have done everything you can to make your page search-engine friendly.
Now it is time to up the ante and start building links to get your site even more traffic. In this post, we will look at the three top link-building strategies.
Make the Content Count
Content is king, but it’s not enough anymore to push out reams and reams of senseless drivel. People are becoming pickier about what they read and less accepting of those that waste their time.
Providing content is a mix of providing content that is useful and content that goes viral. So sure, that funny pic of the cat stealing the dog’s bed might get a lot of attention and get shared a lot. And, if your brand has something to do with cats and dogs, it could work for you.
But at some point, you also have to share content that matters. Something that will be useful to someone beyond a quick laugh. It can be written content, videos, infographics, etc. Just make it good and make sure it establishes you as a subject matter expert.
Request Links from Other Bloggers
In this case, it would have to be bloggers that work in the same kind of field as you. Not those in direct competition, but those whose blog would be a good fit.
There are a couple of ways of approaching this, but most people are going to want to know, “What’s in it for me?” Why not make up an interesting infographic that would go well on the blog and offer to write a blog post about it, in exchange for a link?
You can also find blogger outreach programs that facilitate this kind of exchange of information.
Again, the key here is to offer a polished product. Do your research when making the infographic and find information that is truly interesting. Source information that is not widely known or easy to find.
Use Your Social Media
Choose the social media site that is most popular with your users and maintain a presence there. You want to make sure that you build a sense of community. Provide interesting links and information and only very seldom try to sell anything.
This is your opportunity to be a little less formal, to really get to know who your customers are and what they want. This is their opportunity to get to know the face behind the brand and to learn that they are really appreciated.
Your goal on social media is more to build a loyal following rather than to sell outright. You can link up to your site or post links to new blog posts but view social media more holistically as an interchange between you and your clients.
You should both benefit from the interaction for this to work out.
And, if you can get that relationship right, you have done half the job of selling the product already.