It is clear to any entrepreneur operating digitally today that SEO is hugely important. Not only does it allow you to draw more people into a website, but in the long run it helps to keep your brand profile raised as high as you need it to be. If you are not utilizing SEO at all, then you are likely to be on the top of your game. But even those who are using SEO will find that they are not approaching it with as much expertise as is possible. If you have an inkling that you could be improving your SEO, then take a look at the following. In this article, we are going to discuss a few of the fundamentals which might be missing from your own SEO. Fix these issues, and witness fantastic and swift changes in your SEO – and in the performance of your business, too.
An Awareness Of Intent
We all know that you need to be aware of the relevant keywords in your field if your SEO is to succeed. But there is more underneath the surface which you need to uncover as well, and once you do you will find that your SEO vastly improved in no time. Put simply, you need to make sure that your SEO practices are aware of the intent behind the keyword searches. There are three main types of search intent: informational, transactional, and navigational; understanding these and working within that understanding will make it much more likely that you appear near the top of the SERPs. You need to know how search works as a function if you are to utilize it as fully as possible, so it’s worth looking into this stuff first and foremost.
Whatever you are linking back to, or wherever you are hoping traffic will be driven to, you need to make sure that that page has plenty of original content to work with. The more original content that the page has, the more likely that visitors will stay, reducing your bounce ratio and improving the likelihood of converting those visits into something else – clicks, or even sales in the long run. Provide plenty of original content, otherwise you won’t really be achieving anything; you’ll just be drawing people into a dead page, and that won’t get you anywhere!
When you are trawling the keyword research looking for the right ones for your purpose, it’s important to keep a narrow focus at first. If you try to spread yourself too thin, you won’t actually achieve any more. In fact, you might achieve less, and it’s necessary to try and accommodate your target audience and no-one else at first. Keeping this focus on keywords will dramatically improve the effectiveness of your SEO, so it is definitely worth doing if you want to really succeed on this front. Get this right, and before you know it you will probably find that your SEO is really delivering the goods for your business.