Struggling to get your business blog off the ground? You’re far from the only one. Business bloggers often struggle to find fresh ideas for their blogs. They may feel stuck when it comes to writing new content. But if you embrace a keep-it-real approach, you’ll find that your blog becomes more engaging and authentic.
Your audience wants to hear from someone who knows what they’re talking about. So rather than trying to impress people, show them that you’re a thought leader in your industry. Share your expertise and let people benefit from your experience.
Don’t try to sound smart by posting articles about which you don’t know anything. Instead, focus on sharing what you do know. People will appreciate your honesty and authenticity.
The best blogs are written by someone who genuinely cares about their subject. They may not always write about the most current news, but they care enough about their topic to share their passion with others. Bloggers should strive to provide helpful information to their readers, whether through original content or links to relevant articles. See our recent business blog article for beginner’s tips and read on.
Research is your friend
Are you a business blogger without a clue where to start? We all feel like we don’t have anything useful to say or anything new to share. This is where research is your friend. Use what’s at your fingertips – go online and use your Google free tools to assist you with keywords and topics. Google Trends is an excellent place to start. With your research, remember you’re only interested in issues related to your business and customers.
What products or services does your business provide? How are they applicable to your customers? This is a good starting point for starting a blog post on how to get the most from your products and services. Did you know users don’t use even a third of the features of most apps and systems?
The Pareto Rule
Have you heard of the Pareto rule? Maybe you know it by a different name, the 80/20 rule. Relate the Pareto rule to software usage; eighty percent of users only use twenty percent of the features. This is valuable information for business bloggers as they now have a huge topic to cover. Working out which features are used and not used regularly can improve their clients’ experience. The more information your offerings share, the higher the likelihood of growing your sale
Find the Exciting Elements in What Seems Dull
You should never assume that your niche is too boring or dull to be the subject of great blog content because that’s not true. If you speak with passion and work hard at it, you’ll be able to uncover the most exciting elements in subject areas that might previously have seemed a little dry and dull. Your blog is ripe for content marketing, and your content draws in eyeballs when you share your blog posts on social media. Here are some ideas on how to use interactive content.
Post More On Social Media
Social media is your friend as a blogger. However, you need to put in a lot of effort before seeing the reward. Once you’ve set up your business profiles on the social sites where your customers hang out, make sure you’re linking to your blog content. Platforms like Facebook, Twitter and Linkedin, plus other social media sites, need your content if these are the sites your customers use regularly. Sharing can be a powerful way to direct more people toward your blog so learn how to do it in a way your audience responds.
Be Open With Your Expertise in an Authentic Way
People come to your blog because they want to learn from you. So to ensure they are served well by your content, you need to offer up your expertise in an authentic way. Show people that you are a thought leader in your field and that what you say matters. You must first believe in yourself and your knowledge to make that happen.
Stick to What You Know
Rather than trying to impress people with blog posts you don’t know much about, stick to what you really do know. People want to take advantage of your expertise; that’s why they’re reading your blog in the first place. So what’s the point of venturing too far away from your core knowledge? It won’t serve your blog or readership, so stick to what you know.
Stop Trying So Hard
Finally, you need to stop making your content seem forced and unnatural by trying too hard. This is a trap that many content creators fall into, so don’t be the next one to do it. If you keep things natural and real, you won’t need to force things to happen because they’ll just happen naturally. That’s the impact you’re looking for.
Keeping it really works because these days, everyone wants to see some authenticity from the companies they use and buy from. It’s so easy to spot a fake, so why bother trying to be something you’re not when the something you are has so much to offer? That’s the attitude you should take forward when