Shrink wrapping has been bit of a game changer for many businesses. For example in the food industry alone, it’s been quite revolutionary in how it has extended the life of perishable goods, which has assisted even the smallest of businesses to be more competitive. Likewise in other industries businesses have found uses for shrink wrap that have resulted in cost savings for packaging while new business lines have also been created via its use which has grown the revenue and given some a competitive edge. Here’s some information on what it is and how it’s being used by businesses globally.
Shrink Wrap Explained
According to it’s Wikipedia entry the most common type is polyolefin which comes in various thicknesses, strengths and shrink ratio and these types: PVC, Polyethylene, Polypropylene are also popular. Using heat can shrink and seal and there are so many uses for it including: wrapping entire buildings. You may be wondering why this would be necessary, well, after a natural disaster the building might be compromised e.g. lose it’s roof and the shrink wrap can protect it from the elements like rain and wind. You may also see a property covered in the ‘plastic’ when it’s being built or it’s exterior cladding is being replaced.
Smaller products may be placed in a shrink wrap bag which is heated using a handheld heat gun. The wrapping of books, fragile objects and even luggage in travel are common uses of this innovative packaging solution. Such is the popularity of it, businesses can now buy a shrink wrap machine online and expect to also get the latest news and product information too.
How Could Your Business Use Shrink Wrap?
Here are some of the benefits for it’s commercial use in business today:
- Cost Effective
Shrink is one of the most affordable packaging products on the market, particularly when compared to other packaging. Compared to cardboard it can be up to 50% cheaper and typically you’ll achieve a cost savings on materials of between 40%- 60% and this is only the start it’s also a space saver.
- Space Saving
Some industrial products tend to require more space to accommodate traditional packaging. However, when they’re shrink wrapped, there’s next to no increase in size. This reduces the cost of shipping and other transport as well as warehousing.
- Increase Marketing
Finally, this product is also perfect for branding and it’s extensively used in marketing. Shrink Wrap is printable so your business can use it’s real estate to advertise the product and your brand. Using offline marketing is complimentary to your digital marketing campaigns.
Businesses keen to innovate and be competitive will continue to find new uses for this packaging solution and investing in a shrink wrap machine will be like buying a printer which will mean they’re not just the domain of manufacturing and packaging industries. Traditional bricks and mortar businesses for example are realising they too can afford them and have them on site to improve their supply chain efficiency and also open up more opportunity for the business.